The JG Travel Group has launched its dedicated festive brochures for Just Go! Holidays and National Holidays.
Each brochure features Britain and European coach breaks including Christmas Markets, Turkey and Tinsel trips, Twixmas breaks, special festive events and tours over Christmas and New Year.
In the last two weeks, over 45% of all trade bookings were for departures in November and December and this percentage is expected to increase further in the coming weeks.
The National Holidays’ brochure will feature breaks to the Christmas markets in Worcester, Winchester and Canterbury for the first time this winter, plus a selection of new pre-Christmas turkey and tinsel breaks. Prices for a two-day Worcester Christmas Market break start from £119pp departing December 2 2023.
The Just Go! Holidays’ brochure includes new options for the 2023 festive period including a trip to Cologne & Dusseldorf Christmas Markets, a Christmas on Lake Garda break and a Christmas in the Black Forest break. Prices start from £319pp for a four-day Cologne and Dusseldorf Christmas Markets trip, departing December 8 2023.
In addition, both brochures feature a page dedicated to longer duration trips, including 14-day Christmas and New Year stays in Spain. Breaks are available in both Benidorm and Calpe, the latter of which is a new resort introduced for winter 2023.
For both brands, different versions of the brochures have been created for the various different pick-up regions to ensure agents have targeted products relevant to their local pick-up points.
Claire Dutton, Trades Sales Manager at The JG Travel Group, said: “I think once the summer is over and the children and grandchildren have gone back to school, people turn their attention toward Christmas and start to make plans. I know that thinking about marketing festive breaks in August always seems strange, but agents really must start promoting these tours now before they sell out.”