Visit Tampa Bay will be a headline supporter of this month’s London Art Fair, to showcase the Florida destination’s art credentials and highlight the strong synergy between art and travel.
Its role as the exclusive “Destination Sponsor” of the fair (January 22-26) “will cement Tampa Bay’s reputation as a hub for vibrancy and creativity,” said Santiago C. Corrada, President and CEO of Visit Tampa Bay.
“One of Tampa Bay’s most striking characteristics is the art that incorporates Tampa’s eclectic history and culture, from sculptures to murals, into the landscape,” said Corrada, who will feature in a panel discussion alongside London-based artist Jason Bruges exploring the transformative impact of public art on communities.
“We’ve seen first-hand art’s power to connect us to one another, transforming strangers into neighbours and turning neighbourhoods into communities. It’s important to share that experience with others in the hope they can use art to have a similar positive impact.”
At the heart of Tampa Bay’s presence at the fair is renowned local artist Ya La’ford (pictured), whose bold, geometric creations have captivated audiences worldwide. Her artwork, a cornerstone of the sponsorship, will be prominently featured at the fair, reflecting Tampa Bay’s dynamic cultural landscape.
Tampa Bay lifelong resident and artist Dylan Perry will lead two interactive art activities outside of the Fair. Perry is known for his vibrant mixed-media creations, inspired by Tampa Bay’s eclectic culture and history. He will shine as he collaborates on pieces centered on the theme of ‘Heart’.
The Art Fair sponsorship is a key element of a $1 million-plus marketing campaign in London designed to showcase the region’s artistic excellence while inspiring UK travellers to experience Tampa Bay’s unique vitality and charm.
Other initiatives include Tampa Bay’s partnership with Brentford Football Club and exclusive media events, including a cultural showcase at the Swan at the Globe.
Corrada said these initiatives “collectively generate over 45 million impressions and demonstrate Tampa Bay’s commitment to positioning itself as a premiere destination for international travellers.”
