Tourism Malaysia shares Muslim products

Tourism Malaysia shares Muslim products

Tourism Malaysia has teamed up with the Islamic Tourism Centre (ITC) on a Muslim-Friendly Tourism and Hospitality (MFTH) Sales Mission across Paris, France and London.

The mission, which will take place until February 25, is set to tap into the estimated 25.7 million European Muslim population.

Tourism Malaysia and ITC will share an array of top Muslim-friendly Malaysian offerings with local travel agents and Muslim community associations. Highlights include Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR)-approved services that cover accommodations and Muslim-Friendly Tourist Guides (MFTGs).

London will see Tourism Malaysia and ITC lead the country’s delegation at the Muslim Travel Show at ExCel London on February 24 and 25. The show, which will conclude the mission, is set to draw in 40,000 visitors. Andalusia Travel and Tours, Kurma Getaways Travel Management and Nasyrul Quran will attend.

Newly launched ‘My Ramadan Experience’ packages will also be available for the European market. Travellers can experience the Muslim fasting month in Malaysia with 4-day-3-night or 3-day-2-night programmes.

Nizran Noordin, Director-General of ITC, said: “ITC organised this sales mission following the success of the China Imam Familiarisation Trip we organised last January. We see the same opportunity in the European market that we want to tap into. In France, there is a Muslim population of 5.7 million. In the UK, a study revealed that 68% of British Muslims prioritise halal food availability and Muslim-friendly environments when they choose their travel destinations. 

“Traditionally considered in the tourism industry to have substantial purchasing power, the market shows a high demand for outbound travel, a combination that Malaysia’s tourism businesses can benefit from, especially in preparing for the much-anticipated Visit Malaysia Year 2026.”

malaysia.travel; itc.gov.my

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