Incredible Journeys rolls out campaign for peaks

Incredible Journeys rolls out campaign for peaks

Incredible Journeys has launched a new touring campaign for the 2024 peaks period. 

Called Little Book of Incredible Journeys, the 76-page title features hand-picked touring and adventure holidays. The touring brand, which is part of dnata Travel Group UK, will offer scheduled air and ground products to create bespoke itineraries.

The book features 32 expertly curated tours to Incredible Journeys’ top destinations, including the Far East; Africa; Latin America; the Indian Ocean; Australia; New Zealand; USA & Canada; Europe and Arabia & North Africa. 

All bookings made before February 29 will be entered into a prize draw to win one of three touring holidays. These are Marrakesh and the Coast from G Adventures, Best of Greece from Trafalgar and Vietnam Express from Intreprid. Bookings made with these tour partners will receive an extra entry to the prize draw.

To win, agents need to make an Incredible Journeys package booking before February 29, and send their name and booking reference to

There is also the opportunity to earn up to £500 Farebank Rewards on every booking, which can be redeemed against agents’ own holidays or on the high street.

Plus, all bookings made throughout January and February will be entered into a weekly prize draw to win luxury gifts. This month’s themed prizes will be based on wellness and detox, while February will focus on wine hampers and restaurant vouchers. 

Sarah Lancashire, Marketing Director at dnata Travel Group UK, said: “This is the first time we have entered January peaks with a stand-alone campaign for Incredible Journeys, and following a successful 2023, we are in a position to introduce the Little Book of Incredible Journeys 2024 – undoubtedly our biggest campaign ever. 

“We now work with over 30 touring supplier partners to guarantee an extensive variety of holidays and we are constantly monitoring the latest trends to remain current and competitive for our agents.”

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