Incredible Journeys has introduced its newest campaign -Independent Touring, as the brand expands its bespoke offering to agents.
The campaign showcases seven independent tours which will allow agents to help their customers choose from a pre-set itinerary or create an exclusive touring getaway for them. The campaign will run until the end of June 2023.
Itineraries include: The Best of Vietnam; Rocky Mountaineer’s Journey Through the Clouds with Vancouver; and Cape Town, Winelands, Garden Route & Safari Self Drive. These, plus a wider selection of tours can be found on www.goldmedal.co.uk/.
The adventure and touring brand officially relaunched in March 2023, since which bookings have increased by over 200%, with the number of individual agents booking with the brand increasing by 160% year on year.
Asia, Africa, Oceania and America tours have seen significant growth, with the average booking value increasing by 35% – the biggest booking since 15th March was for over £30,000.
Mark Henderson, Head of Product, Incredible Journeys said, “Independent touring presents great opportunities for travellers who are not only looking to tick off key highlights while travelling, but also allows for flexibility so that you move at your own pace and off the beaten track.
“We are seeing that travellers are demanding more flexibility to experience what’s important to them, and independent touring does just that.”