Virgin Voyages fares are commissionable

by Ben Coren

Virgin Voyages has revealed details on how travel agents can make commission on every part of the booking for its new cruise programme.

Any add-ons such as flights, hotel stays, shore excursions, spa treatments, premium packages, on board credit and even taxes and fees will be commissionable for agents.

The sales strategy was built from research conducted with travel professionals and potential customers.

Virgin Voyages is introducing a base commission of 10% on the entire transaction, with nothing held back or excluded. Agents can earn an additonal Red Hot Bonus of 6% on their entire revenue at the end of the year if they meet certain product thresholds.

“We’re excited to announce one of the most rewarding travel partner programmes ever created,” says Tom McAlpin, President and CEO of Virgin Voyages.

“We are committed to delivering an ‘Epic Sea Change’ by getting rid of the things that annoy you and offering incredible value and experiences for your clients.”

Virgin Voyages has also confirmed it is eliminating penalties and change fees. Booking policies now offer more flexibility, cabins can be held for 24 hours with no money down and once a 20% non-refundable deposit has been placed there will be a seven-day grace period for clients to change their mind. Voyage dates, names and bookings can also be chanced without penalties or fees.

“While the debate is often about this percent versus that one, the underlying issue travel professionals have is not being compensated for their hard work on the entire sale. With Virgin Voyages you will be,” says Stacy Shaw, Vice President of Sales for Virgin Voyages.

“With our combination of premium pricing that includes so much more, no NCFs and the ability to earn on everything you sell, total dollars earned on every sale with us will be more. Percentages don't matter, total dollars do.”

The base ticketed fare on all sailings will include eateries, group fitness classes, basic beverages and gratuities. is currently registering travel agencies and individual sellers to do business in advance of the company opening voyages for bookings on February 14. All agents registering before February 14 will have the opportunity to enter to win afternoon tea with Sir Richard Branson.

Virgin Voyages will also host an immersive learning campaign beginning February 6, called Cabin Fever, which will help agents learn about cabins and RockStar suites, a key product differentiator.

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