Spain’s A Coruña sets in sights on UK trade
by Laura Gelder
The port city of A Coruña in Galicia, northwestern Spain, has appointed its first ever international travel trade rep for the UK and Irish markets.
The strategy is to put A Coruña on the map as an emerging city break hotspot and promote the destination as the base for various special interest holidays.
A Coruña is steeped in history and famously associated with the iconic Camino de Santiago pilgrimage route but the tourism board is communicate its appeal to the typical modern British traveller for its eclectic mix of culture, architecture, gastronomy and nature.
The representation team will be led by UK-based Merce Carballo who has extensive knowledge of the city and more than 20 years’ experience in cultural and tourism project management having previously worked with the Spanish Tourist Office in New York amongst other key roles.
Carballo said: “A Coruña may be internationally lesser known compared to other Spanish cities but this is part of its charm. It will appeal to anyone who is after a slice of authentic Spain and is easily reached from a number of UK and Irish airports, with direct flights to either A Coruña or nearby Santiago.”
“We are looking forward to working closer with the trade to design itineraries and liaise with local operators, hotel partners and other suppliers.”
An intensive programme of activities, including fam trips, workshops, joint promotions and special events, is currently being finalised for 2019.
To find out more about the city of A Coruña, you can subscribe to the dedicated travel trade newsletter by contacting email@example.com..