Shearings Holidays' new training videos
by April Waterston
Shearings Holidays has created a range of new product videos for agents to use across social media and on screens around their shops.
Designed to help agents showcase to customers the wide variety of products offered by Shearings, a total of six videos are available – all with a trade call to action.
The videos are broken down into product type and region, including Worldwide, River Cruises, Britain and Ireland, and Flexible Holidays by Air. There are also two videos highlighting Shearings’ wider offerings, called Your Summer, Your Way and Your Holiday, Your Way.
Jane Atkins, Managing Director at Shearings Holidays, comments: “We know that when we bring a product to life, conversion improves significantly. These videos are a real step up for us in terms of providing agents with useable content for their marketing channels.
“Our product offering continues to grow and we felt these videos would help agents highlight the variety of our offering and allow them to focus in on specific product types such as river or worldwide with their marketing. We’ve made them short and easily accessible so agents can simply download and use them.”
Each video can be downloaded from the agent toolkit, under general assets.