Premier teams up with California for agent incentive

by Laura Gelder

Travel agents can earn up to £150 for every California booking made with Premier Holidays until the end of June.

The tour operator is promoting California as the ideal road trip destination in a new marketing campaign, and has joined forces with seven regions of California and Virgin Atlantic to highlight different areas and lesser-known attractions in the state.

The campaign focuses on San Francisco, Sacramento, Yosemite, Santa Cruz, West Hollywood, Greater Palm Springs and San Diego.

Premier has released special Golden State deals to help agents secure bookings during the campaign, including a seven-night Southern California road trip from £1,145pp – saving couples up to £230; and a nine-night self-drive of Northern California from £1,399pp, with savings of up to £260 per couple.

All offers include car hire, accommodation and return flights from Heathrow.

Agents can download window posters, flyers, social media assets and a destination video from Premier’s trade website to help them promote California.

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