Newmarket adds 18 new escorted tours
by Charlotte Flach
Newmarket Holidays has added 18 new escorted tours to its Worldwide programme for 2022, including Madagascar and Kenya.
The operator has added four new options across the African safari range including Madagascar –Red Island Wonders, and On Safari in Kenya, as well as additional South African Safaris.
New for North America is Historic Virginia, DC and the Blue Ridge Mountains, National Parks of the American West & San Francisco as well as Elvis Presley’s Memphis, New Orleans & Nashville at Christmastime.
Its popular UK itineraries has also expanded with Highlands & Hebrides.
Newmarket Holidays is currently running a content-led campaign – ‘Reconnect. Reimagine. Rediscover.’ which is supported by a 10% incentive running until February 28, across its escorted tours programme for 2022 and 2023.
Richard Forde, Head of Trade Sales said: “This year, more than ever we believe customers will be looking to book a special trip having had time to plan and reflect on their wish-lists. Of course, as well as adding new destinations, we are always evolving the rest of the programme, such as our new South American Explorer tour as well as additional European itineraries like our new Iceland and Greece and tours.
“Trade sales have been particularly strong across our African range, so we really saw this as an area to focus on for 2022 and 2023. With the expected removal of testing requirements we also predict a rise in European holidays for 2022 as customers build their confidence in being able to travel easily again without the need for expensive testing.”