Largest global campaign from NYC & Company
by Jessica Pook
NYC & Company has launched a refreshed 'Famous Original New York City' campaign just before it breaks its 14 million visitor record.
The latest campaign continues with the tagline, 'Welcomes You. Always', and will reach 22 global markets, including Ireland and Singapore for the first time.
New to this year’s initiative is a toolkit designed to help promote New York City, with trade resources including imagery and video from the five boroughs.
To continue to encourage growth into next year, NYC & Company has strategically partnered with tour operators and airlines to offer packages and flight-only deals in the first quarter of 2020.
The organisation is also launching a more personalised experience on NYCGO.com, the official guide for attractions across NYC. The hub will allow users to plan a visit and navigate the destination by offering ‘favouriting’ tools as well as recommendations.
Fred Dixon, CEO, NYC & Company said: “This latest iteration not only features engagement with a multitude of travel trade partners, but also an enhanced and more personalised digital experience for visitors planning their next visit to The Bronx, Brooklyn, Manhattan, Queens and Staten Island.”