First worldwide brochure from Audley Travel
by Jessica Pook
Audley Travel has launched one worldwide brochure to replace its current suite of 26 regional brochures.
The 192-page brochure, ‘The world your way’, features Audley’s 47 best-selling destinations, with each introduced by a country specialist.
A trade specific version encourages readers to ‘contact your local independent travel agent’, instead of the Audley website or reservation phone numbers.
The brochure has been designed to inspire clients for their next Audley journey and includes “handpicked stays, exclusive experiences and unique sample itineraries crafted by Audley’s specialists.”
Each regional destination chapter introduces typical Audley experiences, such as cooking signature regional dishes in a private home kitchen with a local chef in Italy, an early morning photography tour of Angkor Wat in Cambodia or joining a research team in Uganda’s forests to help habituate a new troop of gorillas to aid their conservation.
Audley’s country specialists also share inside tips and advice, such as the best beach walks in Sydney, where to enjoy fine dining in Delhi or the perfect place to snorkel on Borneo’s Gaya Island.
Greg Thurston, Trade Sales Manager at Audley Travel, says: “We know from our clients the importance of our brochures - over 90% told us a brochure is important or useful to them when planning a trip, so continuing to offer this was essential. Our suite of destination specific brochures needed updating and we felt that replacing these with a single, worldwide brochure was the ideal solution.”
‘The world your way’ is available in both print and digital versions for agents.