CroisiEurope to focus on trade in 2020
by Jessica Pook
CroisiEurope’s new trade campaign will offer more fam trips, online training and expanded long-haul product.
The campaign follows a 20% year-on-year growth in trade bookings and aims to encourage agents and reward them for booking with CroisiEurope.
Agents can expect an increased presence at roadshows throughout the UK, the introduction of an online training programme, due to launch in the second half of 2020 and an expanded long-haul product offer with a second ship in Africa, a summer season in Canada for La Belle des Oceans and new itineraries on the Nile and Ganges rivers.
CroisiEurope is also aiming for 150 agents to join its fam trips this year, up from 80 in 2019.
The cruise line has a Wave Season booking incentive which offers a complimentary cabin on a five-day cruise on the Seine, the Danube, in Venice or in Bordeaux for every 10 passengers booked on any 2020 sailing before January 31.
John Fair, UK Sales Director, comments: “The trade is hugely important to CroisiEurope and it's imperative that we do all that we can to support them and reward them for their loyalty.
“We are very keen to foster great agent relationships and that can only happen by going the extra mile to turn what is a great opportunity into sales growth. I’m confident that by increasing the focus on our trade activity yet further, and building on the great progress already made over the last two years, this will have a huge impact on our 2020 sales and beyond.”