Bookings up 100% for Midcounties

by Charlotte Flach

The Midcounties Co-operative is celebrating a January boom with bookings up more than 100% since the Government relaxed testing requirements.

Overall, net sales for the travel group were up 105% from January 9 to 12 versus the same period the week before. Sales for home working brand, The Personal Travel Agents, were 153% up week on week. Half of the travel group’s bookings were for summer 2022 and almost a third were for winter 2022.

The most popular week for bookings is currently May 28 to June 4, as members and customers look to take advantage of the two extra bank holidays for the Queen’s Jubilee and the school half-term break.

The biggest-selling destinations are the Canaries and the Balearics, Turkey, Greece and Croatia, for this summer, and the Canaries, Sri Lanka, New York and Barbados for winter 2022/23.

A spokesperson for The Midcounties Co-operative, said: “It’s wonderful to see the positivity generated by the  announcement translating into really strong sales for our business.

“The significant change to the travel rules from our own government last week, coupled with the news that holiday hotspots such France are easing entry requirements for Brits, has inspired confidence in our members and customers and given bookings a welcome boost.  The France news has triggered a raft of super late bookings for ski as members and customers hit the slopes for the remainder of the season.

“Our dedicated, hard-working and passionate travel advisor colleagues deserve the success they are enjoying right now and long may it continue.”


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