Bauhaus and summer cities in Germany
by Ben Coren
The Germany National Tourist Office (GNTO) has launched a 100 years of Bauhaus campaign, celebrating the design movement, and another entitled German Summer Cities.
As part of the Bauhaus campaign the Neues Museum Weimar will have a new exhibition on Nietzche and Modernism opening on April 6 and Haus Am Horn, a model house of the first international Bauhaus exhibition of 1923, will re-open on May 18. The Bauhaus Archive Museum in Berlin is undergoing renovation and will re-open on June 30.
“The Centenary of the Bauhaus foundation underpins Germany’s position as the No. 1 cultural destination for European visitors”, says Beatrix Haun, Director of the GNTO UK and Ireland.
“We will be showcasing the dynamic and influential heritage of the Bauhaus movement in Germany through a wide range of activities across the whole country – a fascinating reason for travel.”
The German Summer Cities campaign will focus on activities that make Germany’s cities ideal for a longer summer break.
Beatrix Haun commented: “It’s easy to see why Germany’s cities are so popular. In some of the larger cities you have everything you need for a complete summer holiday – such as surfing in Munich, wild swimming in Berlin, and city beaches in Mainz or Hamburg, to name but two. With lots of fantastic open parks, an irresistible café culture, laid-back, fun beer gardens, pretty wine bars and a cool club culture, summer in German cities can provide a summer holiday to remember”.
The GNTO has seen an increase in overnight stays for visitors from the UK and Ireland. For the period from January to November 2018, there was a rise in UK overnights of 4.5% and a rise from Ireland of 8.9%.
The UK is Germany’s third highest European source market, with a 6.6% market share. The most popular regions to visit from the UK include Berlin, Bavaria, Thuringia, Baden-Württemberg and Saxony.