If Only has teamed up with Tourism Fiji to launch a marketing campaign entitled ‘Where Happiness Comes Naturally’.
The joint marketing campaign between the luxury tour operator and Tourism Fiji aims to ‘breathe a breath of fresh air into the life of agents’.
Travel agents will be encouraged to learn all about Fiji and adopt its ‘infectiously positive approach to life’. The campaign will focus on the island country’s natural surroundings, food and drink scene, cultural connections, as well as opportunities to rest and relax. It will also cover Fiji’s best resorts.
Where Happiness Comes Naturally will kick off with an array of email and social media marketing, video content, blogs and quizzes. There will also be a dedicated mini brochure showcasing the campaign’s highlights.
Travel agents will also be tempted by a luxury holiday bundle worth £1,000. This incentive will feature designer sunglasses, personalised luggage and Love2Shop vouchers. To enter, agents will be required to make as many bookings as possible for Fiji with If Only until October 20 2023.
Further information about the incentive is available at ifonly.co/agent-incentives.