Why sell them
Western Australia’s miles of coastline – approximately 12,913 miles (20,781km), including islands, making it the longest in Australia – world-class wine regions and rugged northerly ranges offer spectacular landscapes at every turn, and a road trip offers a fantastic way to see the diverse attractions that lie beyond the state’s cosmopolitan capital, Perth.
“There’s a growing trend among travellers to explore lesser-known parts of Australia rather than sticking solely to major cities and iconic landmarks,” said William McQuade, Australia expert at Vista, Hays Travel’s in-house B2B tour operator.
“This shift is driven by a desire for authentic, immersive experiences and a break from crowded tourist spots.”
Who to sell to
“While most of our visitors are couples and solo travellers, for adventurous families, WA pairs really well with Singapore in a super-accessible twin centre trip, connected by a five-hour flight,” says James Neal, UK Country Manager, for Tourism Western Australia.
Wildlife lovers can hit the road to see wild dolphins at Monkey Mia Dolphin Resort in Shark Bay, penguins and sea lions at Penguin Island, humpback whales seasonally along the coast and kangaroos, or catch the ferry to Rottnest Island to see the world’s largest population of quokkas.
Activities including sand boarding, cycling, snorkelling and diving on the UNESCO World Heritage-listed Ningaloo Coast make Western Australia a great destination for adventure-seekers, too.
What to sell
Western Australia is the perfect destination for those who love a road trip. Think Epic experiences and bite-sized drives.
The state’s bountiful southwest region is just a few hours from Perth, and an easy route takes visitors to one of Australia’s most varied regions.
It is famous for its dramatic coastlines, world-class wine – Margaret River has over 100 cellar doors, many with acclaimed restaurants – gourmet food based around local ingredients, giant forests and marine wildlife. It also has some of the world’s best beaches and laid-back towns such as Pemberton, famous for its ancient karri forests, and Margaret River, with its independent shops and boutiques, local art galleries and coffee culture.
Further south, Albany is known for its rich colonial and ANZAC history and whale-watching trips, while Lucky Bay has dazzling white sand and kangaroos on the beach.
And don’t miss Busselton Jetty, the longest timber-piled jetty in the southern hemisphere.
The spectacular rugged regions of northern Western Australia offer a different vibe and feel altogether.
Popular are Broome, the gateway to the Kimberley region, which offers attractions such as Cable Beach, famous for sunsets and camel rides and Purnululu National Park, home of the Bungle Bungle range.
South of the Kimberley, Pilbara is known for its red outback landscapes, mining country, ancient rock formations and national parks like Karijini National Park.
There are some exciting road trips on offer in the north of the state, with some remote routes like the Gibb River Road requiring a 4WD.
A road trip around south-central WA will uncover historic gold rush towns including Kalgoorlie-Boulder and authentic Golden Outback adventures, too.
When to sell
Western Australia often experiences temperatures in the thirties in summer (December to February), which is the rainy season to the north of the state.
Visit in spring (September to November) or autumn (March to May) when days are cooler. Perth is credited as the sunniest capital in the world, with eight hours of sun per day year-round.
What’s new
Heyscape’s newest off-grid accommodation in Denmark, just over an hours’ flight from Perth, opened on April 19, 2026.
in one of the state’s most picturesque locations with.
The expansion welcomes additional single, two- and four-person bedroom cabins, and the debut of The Fieldhouse, a striking communal wellness space that features a large sauna, relaxation areas and panoramic views across the surrounding landscape.
From this October, travellers to Perth can enjoy a sophisticated, residential-style retreat for both short and long-stay guests following a multi-million-dollar refurbishment at Adina Perth in the city’s center. The redesign “transforms the property into a contemporary reflection of the Western Australian landscape” with 138 studios and one- and two-bedroom.
Perth’s Elizabeth Quay is set to welcome an exciting new multi-level waterfront hotel, currently under development.
Ningaloo Coral Bay holiday village in Coral Bay has opened new Bayview Villas, available for stays overlooking Bill’s Bay in Coral Bay, with two- and three-bedroom layouts.
RAC Esperance Holiday Park has opened after a major renovation, which included new cabins and the refurbishment of the four-bedroom Blue Waters Lodge.
The Lodge Wadjemup, formerly Rottnest Island Lodge, has undergone a $40 million redevelopment, and its boutique Courtyard, Poolhouse and Lake Rooms are now open.
WA’s Great Southern region has several new tourism offerings, including The Great Southern Helicopter Winery Experience by Scenic Helicopters in Albany. The bespoke day trip is a curated helicopter wine tour that lands at multiple premium wineries, combining scenic flying with tastings and food experiences.
Book it with…
AUDLEY TRAVEL
Audley Travel’s 16-day Western Australia’s Coral Coast self-drive itinerary costs from approximately £6,080pp and includes international and domestic flights, vehicle hire, all accommodation and visits to Perth, Fremantle, Rottnest Island, Nambung National Park, Kalbarri National Park, Shark Bay, Coral Bay and Exmouth for Ningaloo Reef.
westernaustralia.com; audleytravel.com
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