Gold Medal has confirmed the return of its Holiday Sale campaign for the 2026 peaks period, which will launch to agents on January 2.
To mark the campaign’s return, Gold Medal is once again running its Grand Giveaway incentive. Agents making a package booking between December 27, 2025 and February 28, 2026 can enter a weekly prize draw to win £1,000 in Farebank Rewards, with £8,000 up for grabs across the peaks period.
Weekly winners will be contacted directly and announced on Gold Medal’s Facebook page every Monday.
In addition to the Grand Giveaway, Gold Medal’s Farebank Rewards scheme will continue throughout peaks and beyond, with agents able to earn up to £1,500 in instant rewards on every package booking.
Designed to support agents through the busiest sales season of the year, the campaign brings together Gold Medal’s most in-demand destinations, resorts and airline partners into one global initiative, providing agents with a suite of tools to drive bookings for 2026 and beyond.
Agents will have access to a dedicated online microsite featuring themed destination hubs, expert insight and downloadable marketing assets. A 96-page consumer-facing brochure will also be distributed to travel agents across the UK from launch, alongside 100 handpicked holiday offers from regional airports, ready for use across social media and in-store displays.
Sarah Lancashire, Marketing Director at Gold Medal, said the campaign had been designed to “cut through the noise” during peaks, with enhanced sales support, increased staffing in the sales centre and specialist product training to ensure agents have access to expert support when needed.
