Gold Medal hosted agents on a fam trip to Yas Island, Abu Dhabi.
The four-night trip, which was in partnership with Miral, took 20 agents to see the F1 Grand Prix finale. Post-race entertainment and rollercoaster rides at Ferrari World were also on the agenda.
The group stayed at the Marriot Downtown and Andaz Capital Gate hotels in Abu Dhabi. Highlights were visits to Yas Waterworld, Warner Bros. World, Qasr Al Watan,and Etihad Park.
Titled Stay & Play on Yas Island, Gold Medal’s dedicated campaign features both agent- and customer-facing guides. A webinar was hosted with Country Director for Yas Island Darrin des Vignes, which is available on Gold Medal’s website.
Marketing Director Sarah Lancashire said: “Across our three-month campaign with Miral, we have loved educating agents about the wonderful destination that is Yas Island.
“Through our marketing, in-person events, webinars and of course, a dedicated focus from our trade partnerships team out on the road, we have supported agents in building their confidence and expanding their knowledge across multiple touchpoints.”
