Gold Medal has kick-started the September peaks period with The Experts’ Edit 2023 campaign, which uses personal experiences to inspire holidays.
The theme-based campaign showcases worldwide holiday packages selected by destination experts with insider tips highlighted throughout the campaign.
The themes identified range from all-inclusive holidays and family getaways, to road trips and retreats for two. Agents can expect an increased focus on twin and multi-centre holidays in line with market trends; competitive holiday offers priced from multiple UK airports.
The campaign will run until October 31 and is supported by a book and microsite, along with regular features on Gold Medal’s social channels, email campaigns and offer collateral that agents can use to promote The Experts’ Edit 2023 and drive sales over this important booking period.
The Experts’ Edit 2023 book includes a range of holidays throughout 2023, 2024 and 2025, including a 2025 holiday to Siyam World in the Maldives following the huge success of a similar offer for the Indian Ocean resort that was featured throughout August.
Agents can discover downloadable assets for the campaign on the micro-site.
To celebrate the launch of the campaign, Gold Medal are giving agents the chance to win weekly prizes of £500 vouchers for Amazon, Marks & Spencer and John Lewis. To enter, agents must book any Gold Medal package between now and October 31, and register their bookings.
Sarah Lancashire, Marketing Director dnata Travel Group UK B2B said: “The Experts Edit 2023 has been built from years-of first-hand experience and a true passion for travelling. As a brand we stay close to emerging trends and listen to our agents’ requests to ensure we are constantly delighting and exceeding expectations, which, with the support of our incredible partners, has allowed us to construct this campaign, our second biggest of the year.”