WeRoad has launched a global trade partnership programme. Known for its small-group trips (eight-15 people) aimed at solo travellers aged 25-to 49, its tours span destinations across Europe, Asia, Africa, the Middle East, Oceania, and the Americas.
WeRoad’s trade programme offers agents a timely opportunity to tap into two fast-growing trends: the boom in solo travel and the rise of Millennials and Gen Z booking holidays through travel agents.
A recent American Express report found 76% of this demographic planned a solo trip in 2024, while in the UK, the proportion of 18- to 24-year-olds booking via an agent has nearly doubled in five years, rising from 26% in 2019 to 48% in 2024 (ABTA Holiday Habits report). Across Europe, 34% of millennials prefer to book with an agent.
By partnering with WeRoad, agencies gain access to over 300 curated itineraries, a competitive commission structure that rewards them for each individual booking, and flexible payment options.
Agents can also earn extra rewards for every new customer they introduce to WeRoad, alongside ongoing incentives such as sales contests and bonus structures to recognise top performers.
Partners keep 100% of the commission on bundled airfare and travel insurance, and bookings can be made manually or via WeRoad’s API for real-time integrations. Partners also benefit from hands-on training, tailored support, and access to familiarisation (FAM) trips and WeMeets – WeRoad’s series of local events that keep its customers connected in their home cities.
WeRoad trips are led by a trained travel coordinator alongside local guides, and prioritise off-the-beaten-path adventures and authentic local experiences. Itineraries range from hiking through Patagonia to exploring hidden villages in Vietnam to celebrating Oktoberfest in the heart of Munich.
With partners already on board and new collaborations under discussion, WeRoad’s international trade programme aims for trade partnerships to eventually comprise 20–25% of all WeRoad bookings, reflecting the important role partners will play in its continued growth.
Andrea Lamperini, Chief Operating Officer at WeRoad, said: “Expanding our partnerships internationally opens the door for more travellers to share those experiences. We’re excited to offer agents and OTAs access to a community-oriented product we’re confident their clients will love, alongside one of the most competitive commission structures in the market.”
