Florida destination sets goals with Premier League club

Florida destination sets goals with Premier League club

VisitUSA logotest

Fans of Premier League football team Brighton and Hove Albion will have Florida on their travel radars when the new season kicks off in August.

The club has signed a partnership with Experience Kissimmee, the travel authority of Osceola County, which is a new sleeve partner of Brighton’s men’s, women’s and academy shirts.

Other key highlights of the deal include in-stadium branded signage, cross-promotions with various trade partners and travel agents and visits to the popular sunshine State destination by current and former players.

A Brighton club statement said the collaboration “marks a significant milestone in sports tourism and entertainment, offering an inventory of benefits and promotional opportunities”. It added: “The partnership is a perfect fit due to the shared values of both organisations in promoting family friendly events, holiday destinations, a strong affinity for the USA, inclusivity and a global audience”

DT Minich, President and CEO of Experience Kissimmee, said the partnership “aligns perfectly” with the destination’s key international markets.

This [collaboration] is exciting as the UK is the number one long-haul market for international visitors for us… and BHAFC’s audience profile includes significant followings in both Canada and Brazil.”

Last year Brighton were the 12th most-watched team across all of Europe’s football leagues, with a total TV audience of around 195 million.

experiencekissimmee.com

visitusa.org.uk

VUSA FOOTER 2024

Related Posts

American Affair has U.S. offers

American Affair has a 10% sale on its full range of U.S. holidays for bookings made before July 31. The trade-friendly operator’s programme includes driving

ACL’s summer classic in the Hudson Valley

American Cruise Lines (ACL) has completed the first few sailings of its newest itinerary, an eight-day Hudson River Summer Classic, and already tripled the number of departures available