First Class Holidays has unveiled a new group structure under the rebranded First Class Travel Group.
Under this new structure, First Class Travel Group’s four brands include:
• First Class Holidays: Specialists in tailor-made, long-haul holidays
• African Pride: Specialist tour operator in curating African and Indian Ocean experiences
• Knighton Reeve: A dedicated concierge service that takes care of every holiday detail
• First Class Cruise: Offering long-haul cruise experiences, with tailored pre and post itineraries.
Daniel Gathercole, CEO at First Class Travel Group, said: “By bringing together our established brands and introducing First Class Cruise, we are enhancing our ability to offer tailor-made experiences across both land and sea to our dedicated agent partners.
“First Class Cruise has been launched as a standalone brand for personalised cruise experiences, dedicated to high-end cruising with bespoke ground arrangements to cater for the growing demand we have seen. After months of development, we are excited to officially launch First Class Cruise in April, complete with a printed brochure and website.”
Agents can request a digital version of the brochure and make cruise enquiries by emailing sales@firstclasscruise.co.uk
The recent acquisitions of African Pride and Knighton Reeve further strengthen the group’s position in the high-end market.
Each brand will maintain its own identity while leveraging shared expertise under the First Class Travel Group umbrella.
