Experiential travel company introduces ‘Tailormade Trade Shop’

Experiential travel company introduces ‘Tailormade Trade Shop’

Travelopia has launched two new initiatives across three of its tour operator brands to support agent trade partners during the peak pre-summer booking season.

Running from now until May 5 2024, Travelopia is offering incentives exclusively for agents booking through Citalia, Sovereign Luxury Travel and American Holidays, with the introduction of the ‘Tailormade Trade Shop’.

The initiative aims to support agents and ensure they are “in pole position for the peak summer season”.

Each booking made offers travel agents a chance to win prizes ranging from perfumes and skincare sets to Ray-Bans worth £150.

Hosted on the Tailormade Trade Facebook channels, the incentives will run for two weeks per brand – Citalia, Sovereign, and American Holidays – followed by a further two week window for bookings across all three brands.

Travelopia has also launched two newsletters dedicated to agents. The weekly offer newsletter gives exclusive access to offers across all three brands. In addition, the Travelopia Trade monthly newsletter includes details of upcoming events, a selection of offers, industry news, hotel of the month and updates, all distributed directly to valued trade partners.

Trade Partnerships Manager, Kevin Gaddes, said: “We recognise the value of the continued, incredible support we receive from our agent partners. These initiatives are designed to recognise that support and trust, to not only show our appreciation with the Trade Shop incentive but also reciprocate that support by ensuring agents have the latest information and resources to hand to effectively promote and sell across all three brands with our two new newsletters.

“Our key focus is on educating and supporting agents with fresh, new initiatives and we look forward to growing our initiatives and engagement programme in the months ahead to help ensure they are in pole position for the peak summer season.”


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