The Expedition Cruise Network has launched a digital guide for travel agents.
Called Selling Expedition Cruising: Wave 2024, the live data document is designed to help travel agents navigate expedition offers and promotions during this year’s peak sales season.
The travel guide highlights current offers in the expedition cruise sector, destination information, operators and products for clients. It will be updated as more details get released.
The Expedition Cruise Network strives to “upskill” travel agents and “shrink the knowledge gap” to cater to diverse client needs, “whether they’re wildlife enthusiasts, history buffs, or simply seeking a transformative escape”.
Other highlights include the USPs and differences of individual expedition cruise operators; the unique features that set expedition cruising apart from ocean cruising; selling tips for top performing destinations and the target demographics of typical expedition cruise travellers.
Akvile Marozaite, CEO of Expedition Cruise Network, said: “The Expedition Cruise sector has recently experienced a steep growth in both consumer demand and capacity, with more growth expected.
“But as we reported in our Insight Report 2023, agents need more support to understand the differentiation between the expedition cruise operators and the nuances of the sector to secure sales for such a high value product.”