Estonia celebrates Year of the Sauna with fam trip places 

The Baltic state of Estonia will be celebrating the Year of the Sauna in 2023, accompanied by training, fam trips and giveaways.

Estonia celebrates Year of the Sauna with fam trip places 

The Baltic state of Estonia will be celebrating the Year of the Sauna in 2023, accompanied by training, fam trips and giveaways.

The Year of the Sauna will spotlight key aspects of Estonia’s sauna heritage, with nineteen sauna varieties on offer in unspoilt, natural surroundings, including: smoke sauna, turf sauna, igloo sauna, raft sauna, honeycomb sauna, cave sauna and barrel sauna.  

Tourism Estonia recommends sauna for reducing stress, improving sleep and to help flush toxins from the body. 

A spokesperson said: “Cooling off sessions in natural pools or, in winter, ice-holes, stimulates the circulation, as does the traditional practice of ‘whisking’.  Made from leafy birch twigs, whisks are patted over the body as a form of massage.”    

Agents can find out more about Estonia’s sauna culture by using the free, dedicated training programme, featuring six separate, easy-to-use and short training modules, including Why Estonia and Special Experiences – featuring sauna. 

There are also reward opportunities for agents completing the training modules – these will include FAM trip opportunities, incentive prizes and giveaways in 2023. 

Andy Fairburn, Director of Nordic Travel Solutions and Visit Estonia, said: “With this free, easy-to-use and bite-sized agent training programme, there’s every reason and opportunity for agents to find out about key aspects of Estonia’s appeal and which of their clients are most likely to enjoy them, from culture-vultures to nature lovers, from gastronomes to spa and sauna enthusiasts.  Estonia is not your average bucket list destination – but it is full of surprises.” 

Fairburn adds: “And in case you are wondering – while nudity is normal in Estonia’s sauna, yes, you are welcome to wear a towel if you prefer!” 

Travel agent Matthew Fisher, Director, Real Holidays, said: “Estonia’s Year of the Sauna looks like a great way to shine a light on the health-giving benefits of traditional saunas and the beauty of the country’s lake and woodland landscapes. 

“The new agent training modules make it easy to find out about these and so many different aspects of Estonia’s cultural heritage and modern appeal.  For UK spa-lovers looking for a different way to treat themselves, it’s a great new opportunity to get whisked away!” 

visitestonia.com

Related Posts

Finnair resumes Tartu flights

Finnair is relaunching 12 flights per week between Helsinki and Tartu on March 31. There will be twice daily flights from Helsinki, excluding Saturday. Operating