Kate Bifield-Haraldsson will be joining Destination Canada as the Managing Director for the UK market, starting on January 5, 2026.
Kate brings extensive experience across the travel and tourism sectors, having worked with a broad range of international destinations and tourism boards that have included Visit Dubai, Visit Maldives, Visit Jordan, Visit Kenya and Tourism Western Australia.
She’s known for her commercial and analytical strengths and has a strong track record of building innovative strategies, long-term partnerships and delivering successful results.
Before moving into tourism, Kate held marketing and content roles at NBC Universal where she developed expertise in partnership marketing and brand development, blending creative vision with strategic insight.
She also has a strong connection to Canada, having been raised in Ottawa, where her family still live.
Adam Hanmer, Manager Travel trade, Destination Canada, commented: “We’re looking forward to welcoming Kate in January and to seeing the impact we know she will make driving our strategy in the UK and DC’s wider work.
“She will lead the strategic vision and long-term market direction in line with our 2030 goals and Destination Canada’s growth ambitions for the UK market.”
