CLIA has shared details of the trade incentives available to agents across its CLIA Cruise Week in the UK and Ireland.
Over 40 cruise lines are taking part in the event, which runs to September 21, with booking rewards including:
* Entry into sweepstakes to win a cruise or concert tickets
* Gift bags and hampers
* Fam trip opportunities
* High street vouchers and points.
Rewards are also on offer with select lines for completing their online training modules or taking part in live quizzes.
In addition, CLIA has teamed up with the participating cruise lines to offer prizes to agents who actively support Cruise Week, across categories including best window or shop display, social media campaign, internal training event, customer-facing event and overall campaign.
CLIA will run six ‘Get ready for Cruise Week’ webinars, which feature supporting cruise lines outlining their incentives and latest news.
Over 3,000 agents have signed up to take part. As part of the activities, agents and cruise lines host customer-facing events, internal training, ship visits and social media campaign launches.
To join the conversation, use the hashtags #CLIACruiseWeek and #BeyondExpectations.
Cruise week gets off to shining start with P&O
P&O Cruises is celebrating the start of CLIA Cruise Week with the return of its Shine on Shore incentive which gives agents the chance to win a place on one of Azura’s Shine at Sea sailings in October and November 2025, and offers prizes including 500 Shine points, £100 vouchers and a seven-night fly/cruise holiday.
All agents need to do is book and spin every Select Price holiday up until October 9, 2025 for five chances to win 500 Shine points every week as well as other prizes.
Agents can also win one of five £100 vouchers by commenting on daily social content shared from the Azura Shine at Sea sailings.
All agents who spin a booking or comment on the social content will be entered into a competition to win a seven-night Mediterranean fly/cruise holiday for two in a balcony cabin onboard Azura.
Cruise update: Broadway stars to join Crystal cruise
The next sailing in the ‘Crystal on Broadway’ series will offer a voyage featuring key Broadway notables, including performances and a special workshop of “Ever After The Musical”.
The sailing will depart from New York (Bayonne) on October 31, 2025 onboard Crystal Serenity, offering guests a fall foliage spectacle along the New England and Canada coast. The nine-day voyage will call in Newport, Provincetown, Boston, Portland and Saint John, New Brunswick, before returning to New York on November 8, 2025.
Among the Broadway artists joining the sailing are:
- Kevin McCollum, the Tony Award-winning Broadway producer of RENT, Avenue Q and In the Heights, as well as stage productions of Mrs Doubtfire and The Devil Wears Prada.
- Sierra Boggess, a celebrated Broadway star known for The Little Mermaid, The Phantom of the Opera, Harmony and School of Rock, as well as Love Never Dies (Olivier Award nomination) and Les Misérables in the West End.
- Marcy Heisler and Zina Goldrich, the award-winning lyricist/composer duo behind Ever After The Musical. Their past work includes The Great American Mousical, written by Julie Andrews and her daughter Emma Walton Hamilton, a special connection as Andrews is godmother to Crystal Serenity.
- Marlo Hunter, the award-winning director and choreographer of Ever After The Musical, who was recently named a ‘Woman to Watch’ on Broadway by the Broadway Women’s Fund. Her work spans acclaimed theatres including Second Stage, Roundabout and Williamstown Theatre Festival, with credits in both stage and film.
Avalon celebrates cruise week with giveaway
Avalon Waterways is running a CLIA Cruise Week incentive offering a £25 Amazon voucher to any agent who makes an Avalon booking.
Taking place from September 15 – 21 all agents need to do is email incentives@cosmos.co.uk to claim their voucher. The incentive applies to any Avalon booking made for 2025 or 2026.
Phil Shipman, UK Sales Director for Avalon Waterways, said: “As we move into the autumn, we know how hard travel agents have been working and so want to treat them with an incentive from Avalon Waterways. Amazon Vouchers are always popular and easy for agents to treat themselves with anything they like.”
Avalon Waterways is offering flight inclusive river cruises from just £1,999pp. Savings are available across a range of cruises including favourites such as ‘Romantic Rhine’, ‘Tulip Time’ and ‘Danube Dreams’ and a range of departure airports includes London Heathrow, Manchester, Edinburgh, and Birmingham.
Win luxury gift sets to celebrate Cruise Plus book
Cruise Plus has a brand-new campaign and supporting 54-page printed book, Sail Stay Explore.
To celebrate the launch, Cruise Plus are giving agents the chance to win one of two luxury travel gift sets, each including Antler Luggage, an Apple Air Tag, Travel Wallet and a John Lewis gift voucher.
Agents who make Cruise Plus bookings up until October 31, 2025 can be entered into the prize draw to win, with the two winners revealed at the end of the campaign.
The book features 25 tailor-made cruise and stay itineraries across the brand’s most loved destinations from Florida, the Caribbean, North America and Alaska, to South America, Europe, Asia, Australia, New Zealand, South Pacific, the Middle East, Africa and the Indian Ocean.
Every cruise has been paired with selected pre- and post-sailing stays.
