Cruise update: Luxury prizes for top Crystal sellers

Plus updates from Uniworld, Trafalgar, MSC Cruises and Swan Hellenic
Cruise prizes for London trip
Credit: Benjamin Davies

Cruise update: Luxury prizes for top Crystal sellers

Plus updates from Uniworld, Trafalgar, MSC Cruises and Swan Hellenic
Cruise prizes for London trip
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A Crystal Cruises ocean vessel

Crystal Cruises has unveiled a new travel advisor incentive, offering £20 per booking and a luxury London prize for the top six sellers.

Running until March 31, 2026, the promotion applies to all new Crystal bookings across every destination and sailing year.

For each reservation, advisors will receive a £20 retail voucher from Tremendous, redeemable at more than 2,500 global retailers including Amazon, Costa, Nike and Just Eat. There is no cap on earnings, allowing agents to collect multiple vouchers throughout the campaign.

The six highest-booking advisors during the incentive period will also win an overnight trip to London, featuring a hosted celebratory dinner, hotel stay and train travel. The prize is limited to one winner per agency.

Luke Smith, Vice President of Trade Sales for the UK and EMEA, said the initiative highlights Crystal’s commitment to supporting and rewarding its trade partners, with more advisor-focused programmes planned.

To receive their vouchers, advisors must email their booking confirmations to ukincentives@crystalcruises.com. Vouchers will then be issued by email, with full terms and conditions applying.

crystalcruises.com

Golden Anniversary sale as Uniworld turns 50

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One of the staterooms on new ship S.S Emilie

Uniworld Boutique River Cruises is starting its 50th anniversary year with a Golden Anniversary offer. Savings of up to 50% and added-value offerings are available until February 28 2026.

The company operates all-inclusive, luxury cruises on 15 rivers and 33 countries in Europe and Asia. The cruises included in the sale are:

The eight-day Enchanting Danube itinerary in Hungary, Austria and Germany, from Budapest to Passau. 2026 departures aboard the 154-guest S.S. Emilie –Uniworld’s first new-build ship since 2021, which has a new two-bedroom suite category – cost from £2,624pp (was £3,749).

The seven-night Venice and the Jewels of Veneto cruise explores Venice, its islands and the Veneto region.  2026 departures on the S.S. La Venezia cost from £2,225pp (was £3,179).  

The 15-day Timeless Wonders of Vietnam, Cambodia and The Mekong cruise on the Mekong Jewel is from Ho Chi Minh City to Hanoi. 2026 departures cost from £4,829pp (was £6,899).  

The 12-day Splendours of the Nile cruise in Egypt is a return sailing from Cairo on the S.S. Sphinx. 2026 departures cost from £4,654pp (was £6,649).  

Guests on every European sailing throughout 2026 will be invited to an elegant ‘Golden Party’ evening event, to celebrate 50 years on the rivers. There will be other anniversary-inspired touches too. 

The 50th anniversary programme also includes the introduction of two new 2026 Mystery Cruise sailings. The destinations will remain a surprise until departure. Additionally, Uniworld’s first-ever Grand Mystery Cruise, combines both journeys into a single extended voyage.

The 50-night Rivers of the World cruise will span three continents and four ships. Meanwhile, Generations Collection departures are designed for families travelling together. 

In 2027, Uniworld will unveil four ships and six new itineraries. That includes three newly built ships and voyages aboard the Aqua Blu, marking the cruise line’s debut in Singapore and Indonesia.

Ellen Bettridge, President and CEO of Uniworld, said: “For 50 years, we’ve listened closely, evolved alongside our travellers and continually raised the bar for what luxury river cruising can be. This anniversary is both a celebration of how far we’ve come and an exciting look at where we’re headed next, and we’re thrilled to be celebrating with our guests all year long.” 

uniworld.com

New ship for Trafalgar signals “major” river cruise expansion

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Trafalgar cruises the Seine

Trafalgar has announced a major expansion of its river cruise programme with the launch of a new ship, Trafalgar Harmonie, which will debut on the Seine in April 2027.

The 126-passenger vessel will operate a new itinerary, Best of the Seine with Paris and Normandy, marking Trafalgar’s first dedicated river cruise in France.

Damien O’Connor, Vice President of River Cruise at Trafalgar, said the move is a “natural next step” for the brand, highlighting France’s enduring popularity with travellers and the opportunity to showcase the country through immersive river journeys.

Trafalgar Harmonie will feature a 3:1 guest-to-staff ratio and offer seven cabin categories, with every stateroom providing river views. The ship’s design draws on soft blues, greens and earth tones, while onboard dining will celebrate traditional French cuisine.

The itinerary will take guests through Paris and Normandy, led by Trafalgar’s Experience Director and Experience Manager. Shore excursions include visits with local families at Normandy cider farms, a MAKE TRAVEL MATTER™ sustainability experience in Paris, Monet’s gardens in Giverny and the historic Normandy WWII beaches.

Travellers will also be able to combine the cruise with Trafalgar’s land itineraries, including Wonderful France and Villages of France, or extend their stay in Paris with optional pre- and post-cruise packages.

Trafalgar said the new programme has been designed with travel agents in mind, offering longer and higher-value booking opportunities. Select 2027 sailings will include free cabin upgrades as part of the company’s Big Travel Sale, alongside Global Tour Rewards savings to help drive conversions.

agents.ttc.com

MSC to debut Dirty Dancing

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A snapshot of what guests can expect from the new Dirty Dancing show

MSC Cruises has announced that Dirty Dancing: In Concert will debut on MSC Poesia during the ship’s inaugural summer season in Alaska, starting May 11, 2026.

The live-to-film production, created by Lionsgate and GEA Live, will make MSC Poesia the third ship in the fleet to host the popular show, following successful runs on MSC World America in Miami and MSC Virtuosa from Southampton. The concert will also continue on MSC Virtuosa for her winter Caribbean season.

The 90-minute experience brings the iconic 1980s film Dirty Dancing to life, combining the original movie with live music, singers and dancers performing in sync on stage. Guests sailing from Seattle to Alaska and Canada will be able to enjoy the show throughout their cruise, including matinee performances on sea days.

Steve Leatham, MSC Cruises’ Vice President of Entertainment, said the cruise line is “thrilled” to introduce the production on MSC Poesia for its first-ever Alaska sailings, adding that the show has received an “incredible response” from guests across the fleet.

Alongside the headline concert, MSC Poesia will offer an expanded entertainment programme for the Alaska season. This includes live music from duelling pianos, jazz and Latin bands, themed parties, wellness sessions, theatre productions and enrichment talks highlighting the region’s culture and natural history.

The ship is also set to undergo one of the largest upgrades in MSC Cruises’ history ahead of the season. Enhancements include the addition of the MSC Yacht Club, two new specialty restaurants, a redesigned Aurea Spa and an upgraded Technogym-powered fitness centre.

MSC Poesia’s seven-night Alaska itineraries will visit destinations such as Ketchikan, Juneau, Tracy Arm and Icy Strait Hoonah in Alaska, as well as Victoria, British Columbia.

msccruises.co.uk

Swan Hellenic launches SCUBA diving expeditions on Raja Ampat voyages

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Raja Ampat, an exemplary diving spot. Credit: Simon Spring

Swan Hellenic has unveiled a new series of scuba diving expeditions that will enhance four of its East Asia cultural expedition cruises, all exploring Raja Ampat aboard the luxury boutique ship SH Minerva.

Available to guests with PADI Advanced Open Water certification, the programme includes two departures in 2026 and two in 2027, offering multiple dives at some of the world’s most biodiverse marine sites.

All specialist dive equipment is included, from wetsuits and regulators to tanks and weights, along with all necessary permits, meaning divers only need to bring their own dive computers and insurance.

Each 10 or 11-day voyage includes five to six scuba dives. Non-divers can enjoy the line’s fully inclusive cultural expedition programme, including guided landings and snorkelling in Cenderawasih Bay National Park.

Dive sites include Pulau Kri, Pulau Fam, Pulau Mansuar and Ayu Atoll, accessed directly from the ship via private dive boats. Dive excursion packages are priced from USD$250 per single-dive excursion, with flexible options for half or full-day diving.

The launch is further supported by Swan Hellenic’s Elevated Expeditions sale, available on all four voyages booked before the end of February. There are no restrictions on combining sailings, allowing guests to book back-to-back voyages for extended exploration.

The first SCUBA-enhanced sailing, Secrets of the Coral Triangle: West Papua and Raja Ampat, departs Sorong on April 18, 2026, returning on April 28 after 10 nights. Prices start from USD$7,925. Highlights include diving at Cape Kri, Blue Magic, Galaxy Reef and Yenbuda Jetty, as well as cultural encounters and World War II history ashore.

This is followed immediately by Heart of the Pacific Isles, an 11-night voyage departing Sorong on April 28, 2026, and arriving in Manila on May 9, priced from USD$8,720. Guests will dive at sites including Melissa’s Garden, Keru Channel and Manta Ridge, while exploring remote islands and lesser-visited regions of the southern Philippines.

The same itineraries will operate again in 2027, with Raja Ampat and Cenderawasih Bay: Indonesia’s Coral Triangle departing April 16, 2027 (from USD$8,110), followed by Raja Ampat and Philippines: The Last Paradise on Earth, departing April 26, 2027 (from USD$8,920).

swanhellenic.com 

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