Ambassador sets sail from Portsmouth this spring
Ambassador Cruise Line will launch its first-ever season from Portsmouth in April 2026, marking a key milestone as the adult-only operator expands access for holidaymakers in the South of England.
The line will operate three sailings from Portsmouth International Port aboard Ambition, its second ship.
The programme begins with Escape to Belgium, France and Holland on April 6, a six-night cruise priced from £1,199pp in a suite, visiting Bruges, Antwerp and Honfleur.
A 10-night Springtime Sunshine in Portugal and Spain sailing follows on April 12 from £829pp in an inside cabin. The themed voyage will feature the debut Kate and Jenny Unscripted: Women At Sea experience.
Ambassador said the new departures underline its focus on “affordable quality” adult-only cruising, offering traditional experiences, strong entertainment and curated destination programmes closer to home for UK guests.
Avalon makes “World Within Reach” with agent holiday giveaway
Avalon has launched a new dedicated agent hub on its website, offering access to incentives, marketing assets and cruise information.
The brand is also participating in the World Within Reach trade incentive, running until March 31, 2026, giving agents the chance to win one of six holidays for two across Avalon Waterways and sister brands.
Additionally, Avalon is offering €100 onboard credit on bookings made until the end of March.
The cruise line has reported a strong start to 2026, with passenger numbers rising 61% year on year during the Peaks booking period.
The uplift builds on sustained growth throughout 2025, reinforcing its market position. The Rhine, Rhône and Bordeaux itineraries are among the top performers, with flight-inclusive pricing proving particularly popular.
UK and Ireland Sales Director Phil Shipman credited the trade for the momentum. He said: “Our travel agent partners mean the world to us… we’re doubling down on our agent partnerships with more incentives, training and fam trips planned.”
Silversea to enhance Silver Spirit
Silversea will introduce a major upgrade to Silver Spirit from May 2026, bringing the ship in line with the line’s Muse-class fleet and adding its signature S.A.L.T. (Sea And Land Taste) culinary programme.
The enhancement follows the recent transformation of Silver Muse and aims to further elevate the onboard experience.
New S.A.L.T. venues will include S.A.L.T. Kitchen with destination-inspired menus, S.A.L.T. Bar serving regional spirits and cocktails, and the hands-on S.A.L.T. Lab cooking experience.
Public areas will also be refreshed, including a modernised Venetian Lounge with a new LED wall, an upgraded pool deck, and updates to the Zagara Beauty Spa and fitness centre. New Medallion Suites with private verandas will expand the accommodation offering.
President Bert Hernandez said the project reflects Silversea’s focus on “creating richer journeys” with more space, comfort and destination immersion.
Following the refurbishment, Silver Spirit will operate Northern Europe sailings in 2026, including voyages from Southampton to Amsterdam, Copenhagen and Lisbon.
