Carnival Cruise Line’s new Loyalty incentive

Carnival Cruise Line’s new Loyalty incentive

Carnival Cruise Line has a new trade incentive that is running throughout June.

Travel agents can earn 10 points per booking under the Loyalty Rocks Club incentive, with 10 points carrying the equivalent value of £10 that can be exchanged for a variety of vouchers, including with brands such as M&S, Argos and Greggs.

And agents making bookings will also be entered into a ‘leaderboard’ to win a cruise to Celebration Key, the line’s new private Grand Bahama destination, opening in July 2025.

There are 20 places available as part of the ‘Key to Fun’ campaign, which runs until November 1, 2024.

To be in with a chance of winning, agents need to make a Celebration Key booking on and register it on The more Celebration Key bookings made, the higher agents will climb on the leaderboard.

Iain Baillie, vice-president international sales at Carnival, said: “We have always valued the amazing support of our agent partners, who go above and beyond to make Carnival the go-to cruise line for thousands of UK passengers. This incentive is our way of saying thanks for all their incredible hard work.”

Celebration Key will feature five ‘portal’ areas, including the Paradise Plaza welcome area, Calypso Lagoon adult-friendly area, Lokono Cove shopping village and family-friendly Starfish Lagoon.

The destination will feature on more than 500 itineraries, via 18 Carnival ships sailing from nine U.S. homeports. Up to two Carnival ships will dock at an adjacent cruise pier that allows guests direct access to the island.

Loyalty Rocks Club is Carnival’s agent rewards platform. To register, agents should visit

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