Bonjour Québec

With its art, history, natural wonders and a lively French Canadian culture, Québec is the perfect destination to experience a unique North American holiday, says Charlotte Flach

Why sell it

With its vast forests and abundance of flora and fauna, Québec is a veritable beauty spot just over a seven-hour flight from London – and access is easy!

There are direct daily flights to Montréal, double-daily in the summer months as well a once-a-week direct flight to Québec City with Air Transat from May-September. 

Who to sell to

Québec is ideal for families, groups, couples and even solo travellers. Hikers will find miles of trails with beautiful vistas, while foodies can join a guided tour in Montréal to experience the local French-inspired cuisine.

Adventure seekers can hike, kayak, zip-line and whale watch along the St. Lawrence River and in the surrounding regions.


What to sell 

Nature and outdoors-focused itineraries can be twinned with a city break. Montréal and Québec City offer vibrant cultural scenes and insights into the region’s rich history. 

Visitors can learn about the First Nations in Wendake, a small town on the edge of Québec City, with the new Lumina Light Trail, and discover the legends of Indigenous peoples in the longhouse.  Or visit the fairytale-esque Château Frontenac on a walking tour that reveals the history of the UNESCO City that dates back 400 years. 

From June to October, the streets come alive with unusual art during Les Passages Insolites. Each year in Montréal’s Old Port, Cirque du Soleil takes place at the Big Top. 

A special new show will run from April to August 2023, focusing on evolution and the balance between humans, animals and the world we share. Pop-ups in the streets of Montréal keep the art alive year-round.

When to sell 

Québec is mild and humid in summer. Many free summer festivals take place in Montréal and Québec City, while later in the year the province turns into a winter wonderland. 

Travellers can travel between both cities by car or with VIA Rail in around three hours. 

What’s on in 2023 

In 2023 the Château Frontenac, the most photographed hotel in the world, celebrates its 130th birthday. Elsewhere, festivals and events will energise the whole of the province, and from June visitors can discover the mountain of the Massif de Charlevoix on a nocturnal mountainside carousel. •