Bluegrass Kentucky

Kentucky’s popularity is on the rise thanks to new direct flights and a growing demand for Southern USA fly-drives in 2023, says Jessica Pook

Why sell it

British Airways is launching a new direct flight from London Heathrow to Cincinnati/Northern Kentucky International Airport (CVG), beginning June 5, 2023, making it easier than ever for agents to sell Kentucky.

The new service will establish the state as one of the ‘front porches’ of the South, and will boost fly-drives between northern Kentucky and Nashville and New Orleans. Alternatively, suggest clients can head North to Ohio and Pennsylvania, or East to Virginia and North Carolina.

Kentucky food

Who to sell to

Foodies can tuck into farm-to-table fare and bourbon-inspired dishes across the state. There’s also events celebrating whiskey, barbeque and even a World Chicken Festival!

Outdoorsy types can hike, bike and kayak in Mammoth Cave National Park, Cumberland Falls and Red River Gorge.

A visit to the Kentucky Horse Park in Lexington will delight families while music-lovers will enjoy live bluegrass at a local jamboree or at the Bluegrass Hall of Fame and Museum in Owensboro.

Kentucky walking

What to sell

Lexington and Louisville promise plenty of action and highlights include The Muhammad Ali Center in downtown Louisville, which examines Ali’s life in and out of the ring. The sports theme continues in Louisville, home to the Kentucky Derby horse race and the Kentucky Derby Museum, which includes a walking tour of Churchill Downs.

Bourbon Country offers a plethora of distilleries, including Louisville’s historic ‘Whiskey Row’ and Buffalo Trace in Frankfort, near Lexington, which is the oldest continuously operating distillery in the U.S.. Those that like to live life in the fast lane will find plenty of horsepower in the National Corvette Museum & Corvette Assembly Plant in Bowling Green, the only place where Corvettes are still made. There are also civil rights tours that uncover Kentucky’s history.

When to sell

The Kentucky Derby is a highlight of the year and is always staged on the first weekend of May. The celebrations kick off two weeks before with The Kentucky Derby Festival in Louisville, which features an air show, fireworks and live music.

October/November is a great time to see fall colours in the National Parks, with pops of red, orange and yellow across the state.

Book it with… Trailfinders

A 14-day Spirit of Kentucky & Tennessee fly drive holiday with Trailfinders costs from £2,010pp. Includes accommodation and car hire.