Members of the travel industry gathered for the annual Kuoni Trends Report at the Mondrian Hotel, London this week (February 19) to talk trends, travel and the all-important top 10 of 2018/19 according to reviewed booking patterns and more than 300 personal travel experts.
With key speakers ready, the lighting dimmed and the rustle of popcorn respectfully muted, we were teased by videos of envy-inducing wild landscapes, bustling cities and the infectious enthusiasm of the Kuoni staff that live by the inspired motto 'our experience makes yours'.
The 'wow' factor: With 59% of holidaymakers still preferring real advice from trusted experts when booking a holiday and 79% of people admitting that they’re saturated with online data, forums, reviews and prices - it's important to give travel customers something special - something which stands out from the crowd.
The ''wow' experience is increasingly what customers are looking for. Some of Kuoni's top wow moments include a private dinner by a tumbling waterfall in the jungle with The Sarojin in Khao Lak, Thailand; a luxury Robinson Crusoe moment in the Maldives; a flight over volcanoes on La Reunion; and tango lessons in Buenos Aires.
Special occasions: Stand out days like landmark birthdays and anniversaries are always popular times to book a holiday but a new special day is attracting travel bookings - engagement travel is making the list for the first time. There is a growing trend of couples seeking to make their marriage proposal as memorable as the big day itself. The Indian Ocean archipelago tops the list of destinations for special trips where the average spend is now six thousand pounds per couple.
Honeymooners still take the top spot for special occasion travel though, followed closely by milestone birthdays and family gathering, and Maldives, Mexico and South Africa are the hot spots for newlyweds in 2018. Findings also show newly singles are embracing travel while the last holiday before a baby is proving a popular excuse to tick a bucket list trip off.
Cruising east: Demand for premium worldwide cruise trips has risen by 45%. Japan is a rising star in the best selling cruise destinations of 2018, with the promise of spring cherry blossom and stop-offs in ports including Tokyo, Hiroshima, Kobi and Mount Fuji, as well as a trip on the famous Bullet Train enticing cruisers. Alaska is the top seller and the Med, Caribbean and Mekong still make the top five.
Rising fast: Thailand is one of the star performers for 2018 overtaking Sri Lanka in third position. Kuoni predicts that South Africa will make the top 10 by the end of the year as it has been steadily increasing in popularity for the past three years with help from the favourable exchange rate and increased flight capacity with British Airways. Bookings to the USA for 2018 show a much more positive outlook despite talk of a "Trump Slump" with fly-drive itineraries with popular San Fran to LA on the up along with new interest in Route 66, New England and Colorado.
The tour operator has seen a huge rise in demand for Costa Rica with a growth of more than 300 per cent since 2015 thanks to the launch of direct BA flights. Kenya tourism has been buoyed by a number of prestigious awards in 2017 including Africa's leading national park as well as the world's best safari destination at the World Travel Awards and the Caribbean is back on track post-hurricane with its wedding destination appeal.
Italy has taken the top spot for European holidays this year with international visitors reaching almost 60 million in 2017, continuing a decade-long upward trend that is predicted to continue growing for the foreseeable future. The areas around Sorrento and Lake Garda remain firm favourites. Cyprus has knocked Croatia out of the top five which also includes Greece, Spain, and Portugal.
Morocco's deserts and Atlantic coastline rewards visitors with an array of thrilling outdoor activities and socially-distanced al fresco fun, discovers Rhonda Carrier.
With few facets of our lives and world unchanged by the unparalleled impact of the Covid-19 pandemic, travel too will be forever re-shaped. Here are five travel trends predicted for 2021.
With half-term just around the corner, we look at how destinations near and far are providing educational experiences for children whilst keeping boredom at bay.
If you missed Destination New South Wales' webinars, here are six of the suppliers you could have met and some key points about their products, ranging from photography tours to one of the world's most iconic buildings.
From educational 'Dinosaur Bone Hunts' in Greater Fort Lauderdale to cooking classes in Puerto Rico, these digital experiences around the globe will prove a great way to keep all the family entertained this Easter.
In these crazy times it's more important than ever to find our 'zen' at home, so who better to take tips from than Finland, recently voted the happiest country in the world for the third year running.
During this incredibly tough period for the travel industry, it’s important we keep communication channels open, share experiences and exchange ideas...
Julie Baxter takes in Alberta's spectacular scenery from aboard the Rocky Mountaineer, eyes peeled for a sighting of a bear, elk or even perhaps a racoon.
Did you know? In Alabama you can you have Fried Chicken and Waffles for breakfast, Shrimp and Grits for dinner, and Fried Green Tomatoes anytime! Sally Parker reveals her top five facts.
Sally Parker discovers a winning combination of city and beach, nature and outdoor activities, Southern history and culture, and lots of wonderful food
As the 40th World Travel Market comes to a close, here’s a round-up of some of the top travel news from around the world, hot off the stands from the Excel.
Sasha Wood meets the inspiring ladies of Jordan’s longest-running cooperative to hear how a responsible tourism initiative offering local food and artisanal products has helped a community blossom.
Jessica Pook discovers Nevis is a world away from the other Caribbean islands she's visited. And with just one road and more goats than cars, it doesn't take her long to appreciate it.
Laura Gelder talks about rekindling her love with Greece on a trip to Kefalonia and why getting away from the beach brings the biggest rewards, if you can be bothered.
Vote for your favourites in the Selling Travel Agents Choice Awards and you could be rewarded with a stay at a new five-star property, a food tour for two or some must-have travel goodies.
Steve Hartridge admires spanning views of Philly from the brand-new Four Seasons Hotel, the city's tallest tower and now best vantage point in Philadelphia.
With its international acts and diverse line-up, St. Kitts Music Festival is fast becoming one of the Caribbean’s top music events. Jessica Pook joins the crowd
Teetering between the California and the Nevada state line, South Lake Tahoe, is home to watersports gallore and legend’s of the deep. Jessica Pook discovers more
We asked nine suppliers at our Selling Travel River Cruise Dialogue to share their top tips on how to sell one of the fastest-growing sectors in travel. Here’s what they said…
Exploring ancient rainforest, strawberry and tea-planted highlands, idyllic beaches and a steamy city, Martin Steady finds a fascinating country and some new friends
What do you know about indigenous tourism in Canada? Julie Baxter met Keith Henry, President and CEO of the Indigenous Tourism Association of Canada and found out that there’s lots for agents to sell.
Selling Travel joined agents at the Destination New South Wales Roadshow this May in Liverpool and London, hearing what Destination NSW, national carrier Qantas and 11 top suppliers had to say about the state.
Canada’s culture-stuffed capital is partnering with its neighbouring province Outaouais in French-speaking Quebec and wants agents to know why they’re the perfect pair!
Look out for a spike in bookings to Thailand because the cast of The Only Way is Essex has just finished filming two episodes in Koh Samui for series 24 of TOWIE, hitting TV screens on March 17 (9pm, ITVBe).
From Disney's Magic Kingdom to Universal's Wirarding World of Harry Potter, The Global Group's annual conference presented plenty of Christmas magic in Orlando
The pre-Christmas discount season is upon us. We round up some of the possible Black Friday deals you could be getting for your clients to make their travel cheaper.
Voting is open for the Selling Travel Agents Choice Awards and only you can choose – but how? We look at how to identify the cream of the crop in travel, with the help of some cat and dog pictures…
Julie Baxter finds herself stranded in the rocky Channel Isles, closer to France than England, partly stuck in the past and captivated by the sea with its beautiful bays and history of savage shipwrecks.
From colourful streetlife to tracing Nelson Mandela’s steps, a stop in Johannesburg leaves a lasting impression on Jessica Pook as her South Africa journey concludes
Benjamin Coren turns his back on haute cuisine and takes a look at some of the more localised offerings available at the fast food outlets of the world...
Louis Hepworth hasn't let being Coeliac curtail his wanderlust and neither should anyone, but having a few tips up your sleeve for clients travelling with intolerances will be sure to impress...
Jessica Pook attended the launch of luxury operator Kuoni's latest Worldwide Trends Report and introduces her top picks from its 2018/19 travel forecast here.
Julie Baxter finds she can’t escape the vivid colours, smooth flavours and wild sounds of this biodiverse paradise, even when she’s on the massage table.
Underneath a thick layer of dust, Laura Gelder uncovers the Egyptian capital’s gleaming treasures – including taking a privileged peek at Tutankhamun’s golden flip-flops!
A river cruise up the Seine with Shearings transports Jessica Pook bewtween Rouen and Paris and reavels the medieval streets once stomped by Richard the Lionheart and Joan of Arc.
Las Vegas is, to many, a small slice of liberal heaven right in the middle of the desert. But beyond the always-open casinos and late-night bars and nightclubs, there is another side to the city.
The UK’s biggest B2B travel show has closed its doors until 2018 but don’t worry if you missed out, here’s our first quick-read news round-up from some of the destination stands we stopped at.
Selling Travel’s new Editorial Assistant, Jessica Pook, catches up with African specialist DMC Kamageo for an update on destinations and product covering Uganda, Botswana, Malawi and more.
Nina Farrimond heads south, taking in ancient Hoi An, the lively beach resort of Nha Trang, bustling 24/7 Ho Chi Minh and the meandering Mekong Delta on an Intrepid tour.
UK passport holders don’t have to pay a penny to enter Vietnam until June 2018, but that’s not the only reason to visit this fascinating country, says Nina Farrimond.In the first of two blogs, she explores Hanoi, Halong Bay and Hue.
Look behind the headlines and beyond the suited bureaucrats associated with the European capital and you’ll find a city which is surprisingly off-beat and reassuringly inclusive, says Hannah Wallis.
Enter a whimsical world of shimmering lights and mythical landscapes with Maria Martinez-Ugartechea, as she searches for Aurora Borealis amongst Iceland's waterfalls, lagoons and glaciers.
A trip to cosmopolitan Los Angeles reveals a city with a surprisingly wild side. Sheena Adesilu explores beaches, shopping malls and mountains in urban California.
Amelia Glean packs her trunk and swaps the nightclubs and neon of Bangkok for a Magical Elephant Mahout Training Course in the jungles of north Thailand.
Scaling an active volcano isn't everyone's idea of fun but Lombok’s Mount Rinjani provided James Gray with a lofty challenge as well as pause for thought on adventure tourism’s environmental impact.
Cities aren’t always the best place to be on a hot day but Ellie Smith discovers that Sydney is made for sunshine. If you're looking for some cool ideas for summery Sydney then read on.
Jessica Pook tramps a well-worn route up one of Ireland’s most celebrated mountains and discovers you should always be prepared for the weather, and lows as well as highs.
Ben Coren tries out Airbnb for the first time on a trip to Birmingham and discovers it's not as bad as he thought. Find out why he thinks all travel professionals should experience it - just once.
Been to Berlin? Had enough of Hamburg? Carly Hacon explores one of Germany's lesser-known cities, Dusseldorf, and shares five fun things you can do for under five Euros!
The fair city of Dublin is known for its musical pubs, heavy-drinking locals and literary legends. The Irish capital can be a tourist trap and the Pound to Euro exchange rate isn’t great at the moment but here’s how to enjoy yourself, even if your bucket list has a budget.
Ben Coren muses on the ‘hipsterisation’ of his favourite airport terminal and recalls a simpler time when you could browse for CDs and eat a normal burger before your flight.
The Palm Beaches in Florida has been a hot holiday destination since the late 1800s, but in 2017 this retro-cool vacation spot has been ramping up its offerings with some exciting new openings!
Laura Gelder examines why it’s the little things which delight when it comes to cultural exploration. Why book a city tour when you can visit the loo or supermarket for nothing?
...and those who do not travel read only a page. On the 20th anniversary of World Book Night, Laura Gelder looks at how literature can inspire and inform travellers.
Julie Baxter explains why getting ripped off will be the most enduring and endearing memory from her trip to the steamy jungles of Southeast Asia and how tourism is a life force for Cambodia.
Abu Dhabi's profile had risen steadily over the last few years and 2016 saw some notable achievments. We quiz Nabeel Al Zarouni from the Abu Dhabi Tourism & Culture Authority on what agents can expect in 2017.
Famous for farming and being flat, Saskatchewan wasn’t the obvious first-stop for a first-timer to Canada, but Laura Gelder soon discovers there is more to the prairies than meets the eye.
Panama is Central America’s glitzy high-rise hub and has long lured tax-avoiding millionaires, but did you know it has an old town to rival Havana and a jungle on its doorstep?
Julie Baxter savours the flavours of Asia onboard the Eastern & Oriental Express, travelling from Bangkok to Singapore. Warning: do not read if you’re hungry!
A word used all-to-often in travel marketing, what exactly does authentic mean in the context of a destination? Can you tell what is and isn’t? Does it matter?
Julie Baxter walks the medieval ramparts of this beautiful hilltop city in Languedoc, southern France, searching for the romantic knights and tortured witches of her imagination and finding much more than she bargained for.
At this year’s ABTA Travel Convention there was lots of chat about traveller personalities and how defining them can help you sell better. Laura Gelder asks: are we segmenting or just stereotyping?
Travel Uni and Equator Learning have merged to create a ‘mega-platform’ for travel training with over 80 courses. Find out the benefits of training and just what's on offer.
Missed our Selling Travel Dialogue on Oman? Never fear because we summed it up here. Read on to find out what the sultanate can offer your clients and how you can harness new flight routes from Oman Air.
Fuelled by apfelstrudel, bratwurst and beer, Julie Baxter checks out the German capital’s suave and eclectic mix of historic monuments and creative spirit and traces the shadows of a turbulent past.
Elegantly crumbling, grandly colonial, colourfully Caribbean and quintessentially Colombian, Cartagena was the face that launched Colombia into mainstream tourism. Discover why it's so irresistible.
Fishing can be a chilly pastime at the best of times, but what about when it's through a hole in the ice? Our intrepid editor tries his hand at ice fishing in Alaska's Mat-Su Valley near Anchorage.
Travel trend spotters constantly talk about authenic experiences but when it comes to Canada, how many travellers have First Nation culture on their itinerary? Find out why they should and how to find it.
