Azamara introduces new trade loyalty platform

Azamara introduces new trade loyalty platform

Luxury cruise line Azamara is ramping up efforts to attract more UK agents with the unveiling of a new trade loyalty platform.

To mark its launch, the small-ship line is doubling incentive points for all bookings made for 2023 sailings, until 30 April. Until the end of the month, agents will receive a £20 reward on all applicable bookings, regardless of stateroom category. The usual £10 reward per booking will continue as normal from May.

David Duff, Managing Director UK at Azamara explained: “Our trusted trade partners have always been, and will always be, integral to our sales success at Azamara, so as we continue to develop the UK market in line with ambitious business plans for growth in the region, we’re delighted to be launching a platform that rewards agents for their unwavering support, and that enables us to build stronger relationships with new and existing partners.

“It’s another exciting step in the development of the business in the UK, as we continue to grow.”

The launch of the platform, which requires a simple no-cost sign-up, is the latest move by Azamara to get closer to agents, and follows hot on the heels of a Wave cruise giveaway, which offered three two person sailings to retailers at the start of the year.

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