Authentic Québec reveals refreshed brand identity

Authentic Québec reveals refreshed brand identity

Authentic Québec has unveiled a fresh brand name and an updated logo. 

Titled ‘Lanaudière-Mauricie, Authentic in the heart of Québec!, the tourist board hopes to unite the Lanaudière and Mauricie regions.

Its refreshed logo features red and turquoise blue, representing “autumn landscapes and walks along the river”.

Authentic Québec aims to highlight three key aspects: the geographical location of Québec’s two regions; the sense of “complicity and solidity” symbolised by the logo’s two colours and the St Lawrence River, illustrated by the water drop at the logo’s core.

quebecauthentique.com/en/

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