Australia and Maldives lead the way for PATA

Research from the The Pacific Asia Travel Association (PATA) UK & Ireland has revealed that agents are seeing an influx of enquiries for the Pacific Asia region.

Australia and Maldives lead the way for PATA

Research from the The Pacific Asia Travel Association (PATA) UK & Ireland has revealed that agents are seeing an influx of enquiries for the Pacific Asia region.

According to the latest ‘PATA Polls’ – a series of agent surveys – 80% of agents say they are receiving regular enquiries for the region.

Australia and the Maldives are the most sought after, closely followed by Cambodia.

PATA UK & Ireland Chairmain Chris Crampton, said: “The Maldives continues to be one of Pacific Asia’s most popular holiday destinations proven in a recent poll amongst our PATA agents which revealed almost a fifth (19.62%) of bookings made are to the Maldives and largely (51%) for winter 2022/23.”

European countries are the most enquired about overall while other popular long-haul regions included the Caribbean, USA and Indian Ocean.

Of the 20% of agents who are yet to see enquiries return for the region, most stated that clients have either ‘already booked a holiday elsewhere’ or are ‘taking a staycation’. While 15% of clients still have concerns over COVID-19.

Despite the current UK cost of living crisis, the survey suggested that 42% of customers are happy to spend more and upgrade their trip, 57% are still seeking value and only 9% of customers can’t afford a holiday at the moment.

pata.org.uk

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