Agents report rise in bookings for bucket list escapes

Agents report rise in bookings for bucket list escapes

A survey of agents in The Advantage Travel Partnership found 69% have noticed changes to the types of holidays people are booking post pandemic. 

More than half (53%) said bucket list escapes were proving most popular and 27% have noticed an increase in requests for train travel. 

A large number (84%) are seeing an increase in long-haul travel, fuelled by the opening up of long-haul destinations post-Covid. 

The survey results were announced at the consortium’s annual conference, held in Benidorm. 

Meanwhile, a OnePoll survey of 2,000 UK adults, commissioned by Advantage, showed almost a third of respondents plan to take two holidays in 2023. 

Despite the higher cost of living, people prioritise their holiday. The poll found takeways, eating out and socialising with friends are the top three things people will sacrifice. 

UK travellers will also be more adventurous in 2023, with almost a third of respondents saying they’ll be booking a new destination to a place they’ve not travelled to before. 

Over half are likely to consider booking a longer duration holiday, thanks to their work from anywhere policies. 

“This is further backed by Barclays consumer tracker noting that despite ongoing inflationary pressures, Brits are still keen to book holidays to look forward to later in the year, with spend rising over 32% year-on-year,” Advantage CEO Julia Lo-Bue Said told conference delegates. 

“On the subject of pricing, you may have seen this week a number of press reports talking about price increases for this summer this was also reflected in our analysis, with 31% of Advantage members also concerned about increasing cost of travel.

“From my perspective this media narrative will continue but we’re in a competitive marketplace delivering world class service to all our customers with travel agents remaining in the best place
to provide consumers with the widest range of options to meet all budgets and desired experiences.”

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