Visit Brazil has launched a new travel agent and tour operator training platform.
To coincide with its release, agents are being encouraged to register on the Brazil Travel Specialist website. All those who do so by March 2025 will be entered into a draw to win one of three trips with LATAM Airlines to Rio de Janeiro, Salvador and Manaus.
The platform will help the trade stay up to date with news about Brazilian destinations and experiences, take personalised training, and access videos, presentations and promotional materials. The content is also available with an app for IOS and Android.
All content is structured in modules that present destinations in Brazil, such as Foz do Iguaçu, Salvador and Rio de Janeiro, as well as biomes such as the Amazon and the Pantanal. Participants have access to detailed information on how to get there, the main attractions, tourist infrastructure and practical tips for customising itineraries.
To meet the needs of different types of travellers, the course also explores specific segments in depth, such as ecotourism, adventure tourism, birdwatching, luxury tourism and cultural experiences. When starting their training, travel agents will also be able to select the Brazilian destinations that best suit their clients’ profiles.
After completing the training, participants receive a certificate that recognises them as experts in Brazilian destinations. Certified travel agents will also have access to exclusive benefits, such as the possibility of participating in fam trips.
