Fred. Holidays’ latest trade initiative, The Experts’ Pick, rewards agents with up to £1,000 for every Fred. Holidays package booking they make, with an additional £25 for any package that includes a river, ocean or expedition cruise element.

The 32-page The Experts’ Pick campaign features 23 of Fred. Holidays standout river, expedition and ocean products, each holiday including flights, transfers and pre- or post-cruise accommodation along with an exclusive added extra such as access to an airport lounge, a free tour or a complimentary upgrade.

River cruise highlights include nine products on the Mississippi, Columbia & Snake River, Douro, Mekong, Rhine and Danube, as well as the Kerala Backwaters. The operator says it has seen significant growth in India 2026 sailings with Pandaw. Cruise lines featured are American Cruise Lines, Amadeus River Cruises, Viva Cruises and Pandaw.

Expedition highlights include two itineraries with National Geographic-Lindblad Expeditions in the Galápagos and Antarctica, while ocean cruises include a brand-new product featuring Cunard and Venice Simplon-Orient-Express.

Other options include a no/fly holiday, as demand for rail travel increases; the inclusion of an Australia & New Zealand cruise and products in Canada & New England, Alaska, Hawaii, French Polynesia, the Caribbean, the Mediterranean, the Adriatic and Asia.

Valid from September 5 to October 31, 2025, and applicable to all new Fred. Holidays package bookings made during this period, agents have the chance to claim up to £1,000 in Amazon vouchers per booking (based on the booking value).

The Experts’ Pick brochure is being distributed to 400 strategic partners and business development managers will be visiting agents in their regions to hand deliver further copies. For a digital version  see the Agent Portal at www.agentfred.co.uk