Agent survey reveals most popular holiday destinations

Agent survey reveals most popular holiday destinations

Tenerife, Majorca, Alicante, Lanzarote and Antalya are the top five destinations Brits will be jetting off to for their summer holidays in 2023, according to a survey of independent travel agents.

Members of The Advantage Travel Partnership reported that the US remains the most popular long-haul destination but they are also seeing an increase in bucket list trips, such as going to see the cherry blossom in Japan, luxury safaris and the Rocky Mountaineer in Canada.  

Advantage members are also seeing significant numbers of bookings for multi-centre itineraries around Australia New Zealand and the Far East this year. 

According to the poll, pent-up demand has already prompted a huge surge in cruise bookings in 2023, many from those who had their trips cancelled or postponed during the pandemic.  

The Advantage’s Business Impact Survey found 50% of its members’ customers are looking for cruise holidays, with a particularly interest in expedition cruising to destinations such as the Galapagos and Antarctica. 

Advantage members are also seeing an increase in demand for luxury holidays, with this market least affected by the cost-of-living crisis.  

Luxury travel continues to be at the forefront of post-pandemic travel trends, with 47% of Advantage members seeing customers booking luxury getaways.

Advantage members say 28% of travellers looking for escorted tours and group bookings to destinations such as Costa Rica, India and South Africa, along with European tours as Brits want to experience more authentic, localised, responsible touring holidays.

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