African Pride has launched a new booking incentive to mark the release of its latest brochure, offering travel agents a complimentary African-inspired hamper for every booking made between August 10 and September 30, 2026.

The incentive spans the operator’s full programme, from safari adventures and self-drive journeys to luxury Indian Ocean escapes. Any booking made within the promotional window qualifies for the hamper, filled with a selection of African-inspired gifts.

The promotion coincides with the launch of African Pride’s latest brochure, which runs to more than 100 pages and features 44 tours, including 19 new itineraries, six enhanced “favourites” and 19 returning tours. The brochure also showcases handpicked accommodation, hidden gems, immersive wildlife experiences and bucket-list adventures across Africa and the Indian Ocean.

Liz Hall, Product Manager at African Pride, said the incentive was designed as a thank you to supporting agents. “We wanted to celebrate the launch of our new brochure by giving something back to the agents who continue to support African Pride,” she said.

“We hope the hamper is a fitting way to share a little of the African experience with them.”

Travel agents can download the latest brochure digitally via the African Pride website, or request a printed copy by emailing marketing@african-pride.co.uk.