300
The number of delegates. The same as the conference last year in Benidorm, which proves that long-haul destinations work?
38
The percentage of Gen Zs taking their holiday inspiration from Tik Tok and Instagram, according to an Advantage survey
23
The percentage of Brits flying further but staying longer in the destination, showing that while they are still flying they are making their flights count.
43
The percentage of people wanting more cultural experiences to be offered by the hotels they choose to book
46
The percentage of overall holidays sold by Advantage members for summer 2024 which are all-inclusive, making it the most popular board basis and up from 42% in 2023
12
The percentage of holidays sold by Advantage members for long-haul holidays in summer 2024
63
The percentage who would plan a trip out of season to get better deals, avoid the crowds and experience milder weather
20
The number of new cruise ships launching this year, giving agents more opportunities to sell cruise
80,000
The number of Brits travelling to Germany this year for the Euros
500
The number of music festivals in Europe, presenting agents with the chance to sell holidays
24
The hours that the British Airways flight from Cancun to Gatwick was delayed at the end of the conference, due to a medical emergency on board. Delegates were transferred to the Hyatt Ziva Riviera Cancun for an extra night and took it in their stride
