Advantage has launched its 2025 peaks campaign.
Called That Just Booked Feeling, the campaign will run until February 28. Inspired by “excitement and FOMO (the fear of missing out)”, it features AI-generated images depicting everyday moments, such as a commuter dressed for the beach or a family in holiday clothes at a supermarket. These visuals are juxtaposed by mundane backdrops.
The images are paired with the call to action: “Get that just booked feeling – book your holiday now!” They also include playful touches, such as assigning names to featured personas. For example, “Get that just booked feeling. Lucy has just booked a 10-night Med cruise. Where are you going?”
Plus, a consumer prize draw offers the chance to win a £5,000 family holiday for up to four people, courtesy of easyJet holidays. Agents can capture marketing consent and offer real-time sales leads.
There are customisable digital and print materials, including Just Booked Feeling icons for different holiday types; a data-driven mailing of Advantage’s Journeys and Navigate magazines to customers; pre-designed deals for social media, e-mail campaigns and in-store promotion; printed banners and digital content for in-store displays and webinars and training.
Agents can find #ThatJustBookedFeeling across digital platforms.
Head of Marketing David Forder said: “Using AI allowed us to create images that are visually engaging, relatable and highly targeted – while also showcasing how our members can harness AI to enhance their own marketing efforts.
“From the use of cutting-edge AI to a family-focused prize draw, this campaign is packed with tools and ideas to help our members connect with their customers, drive bookings and achieve long-term growth.”
