The Advantage Travel Partnership is launching a training programme aimed at frontline travel consultants in June.
Called Frontliners, the course is targeted at sales staff and includes sessions on how to sell more cruise and how to overcome key challenges in their customer-facing roles.
Agents will also be invited to attend speed-dating sessions to connect with suppliers and members.
A new Travel Consultant training programme is also being introduced aimed at those who are new to travel, seeking a refresher programme or who have possibly returned to the travel industry.
The course will cover customer service, sales, travel planning and industry legislation plus training from supplier partners.
Advantage’s partner, AS Training, will deliver the programme, which will be available to all members in the UK.
A Mentoring and Executive coaching programme will also to be rolled-out, aimed at giving business owners and travel managers the chance to work with a mentor and to develop a peer-to-peer support network.
Kelly Cookes, Chief Commercial Officer, said: “We know running a business can be challenging and sometimes lonely. The executive coaching programme will allow business owners to work alongside an executive coach on a one-to-one basis, to help develop their business in the way that helps an owner achieve their goals and ensure that their business is working for them.
“The coach will work with business owners to identify their strengths, challenges, and opportunities, and provide feedback, guidance, and support to help them grow and excel.”
