You recently launched an accessibility campaign in partnership with Sophie Morgan – what spurred this?
California is the land of possibilities and adventure, and we’re committed to making sure no one is left behind.
This campaign highlights what’s possible in the Ultimate Playground, sharing resources that make travel here seamless and accessible.
Sophie Morgan, a new Californian, has quickly become a passionate advocate for the state and its inclusive travel options. Partnering with her on this original three-part series, Joy Diversion, we set out to celebrate road trips and the abundance of playful experiences that truly are for everyone – no matter their ability, mobility needs or sensory sensitivities.
In each episode, Sophie’s passion for California shines through. She uncovers new adventures while showing that the state always has something fresh to surprise and delight travellers.
Road trips to California are about travelling without compromise. As Sophie says, ‘I hope it inspires people, of all abilities, to take their own road trip and feel that same joy, freedom, and sense of belonging.’
Our goal is simple: All travellers should know they’re welcome here – now, and always.
Can agents sell the itineraries that Sophie experiences? Can you give some examples and details on how to book?
We’ve collaborated with Ocean Holidays on a Joy Diversion inspired itinerary that agents can book.
All activities and rooms noted in the itineraries are certified ADA or wheelchair accessible, but due to everyone’s needs being different, we advise agents to contact providers for specifics.
Sophie’s first route, ‘City to Desert,’ combines relaxation and desert adventure in Palm Springs, Joshua Tree National Park and Pioneertown. Agents can recommend a stop to unwind at The Spa at Séc-he, before exploring the dramatic desert scenery via an accessible trail in Joshua Tree National Park. Pioneertown is also a great stop for clients who are seeking a taste of the Wild West.
The second route, ‘Mountains to Lakes,’ showcases California’s alpine playground following the scenic Highway 395 from Mammoth Lakes to South Lake Tahoe. Adaptive snowmobiling can be recommended at Mammoth Lakes in winter and spring, as well as glass-bottom kayaking on the crystal-clear waters of Lake Tahoe.
A third and final route, ‘Vineyards to the Coast,’ offers a more laid-back experience in Santa Ynez Valley and Santa Barbara. The itinerary pairs wine tasting with sweeping vineyard views at Roblar Winery with accessible beach experiences in Santa Barbara. It’s eight days and seven nights and costs from £4,699pp.
Why is it important for the trade to be educated on accessible travel? What part will you play in this?
We strongly believe that travel should be accessible to all, and our trade partners play a vital role in making this a reality.
When agents and operators are educated on accessible travel in California, they can confidently advise their customers on the best destinations and experiences suited to their requirements.
Visit California’s focus is to ensure all travellers feel welcome and knowledgeable about exploring the Golden State, and for the trade to feel equipped with the information and tools they need to cater to all enquiries.
By highlighting accessible itineraries and sharing stories from passionate ambassadors like Sophie Morgan, we can show the freedom and inclusivity that road trips in California offer. Sophie’s experiences demonstrate that the state’s landscapes, attractions and culture can be enjoyed by all travellers, and we’re here to help the trade communicate that message.
Any stats around how this sector is growing or projected to grow?
Last year, 22% of travel parties to California included someone who required accessibility services – higher than the U.S. average of 18%.
These numbers highlight the growing need for travel experiences that are not just accessible, but easy to navigate and reliable for everyone.
What new or upcoming accessibility-related product should agents look out for? Anything existing that you’re particularly proud of?
California is continually enhancing its offerings to ensure every traveller experiences the joy and freedom of the Ultimate Playground.
Among the standout attractions:
- Sesame Place San Diego is the first theme park in San Diego to be designated as a Certified Autism Center. It offers online pre-planning resources, a ride accessibility program, complimentary noise-cancelling headphones, quiet rooms, and sensory guides.
- Aquarium of the Pacific in Long Beach: Certified by KultureCity, the aquarium provides Autism Families Nights, offering a quiet environment for individuals with autism or sensory-processing challenges.
Hotels across the state are also working hard to accommodate travellers of all abilities, offering accessible rooms, thoughtful amenities, and services that make every stay comfortable and enjoyable.
From the charming Tallman Hotel in Upper Lake with its fully accessible Farmhouse Suite and easy access to local wineries and wetlands to Cavallo Point in Sausalito, where ADA-compliant rooms, accessible dining, spa, and cooking school facilities make a scenic retreat fully inclusive, there are welcoming options for every traveller.
Initiatives like these, along with the many accessible attractions and resources across California, reflect the state’s commitment to making travel joyful and possible for all. ensuring every visitor feels welcome, free and inspired.”
What selling tips do you have for agents who want to promote California to travellers with access needs?
We’re proud to share the launch of a new Accessibility Hub on Visit California.com. This dedicated resource provides information, guides and itinerary inspiration for agents and travellers with disabilities.
The hub includes first-hand travel tips and details on accessible museums, sensory-friendly attractions and outdoor adventure across the state, helping to inspire travellers to choose California as their next holiday destination. The Joy Diversion content series will also be housed on the new hub.
As the program grows, Visit California is committed to growing our understanding of accessibility needs and helping build a more unified and inclusive travel community.”
Are you planning any fam trips, training, etc, especially anything with an accessibility focus?
At Visit California, we see accessible travel as a fundamental priority. Our ambition is to take a long-term, sustainable approach so that accessibility becomes an inherent part of how we engage with and inspire the trade.
We believe championing accessible travel for customers begins with education, ensuring agents feel confident and well-equipped to have these conversations. To that end, we are planning dedicated training sessions and webinars focused on accessibility.
Equally, we recognise the importance of industry-wide collaboration. A key focus for us will be bringing industry leaders together to explore training, product development and itineraries that are truly inclusive and reflect that accessibility shouldn’t have a one-size-fits-all approach.
We are investing in building our own expertise and knowledge base, so that as we introduce new initiatives, they are not only impactful but also deliver meaningful and lasting change.”
