A-ROSA launches first UK market brochure

A-ROSA River Cruises has launched its first dedicated brochure for the UK market, featuring an exclusive trade call to action.

A-ROSA launches first UK market brochure

A-ROSA River Cruises has launched its first dedicated brochure for the UK market, featuring an exclusive trade call to action.

Covering cruises in both 2023 and 2024, the brochure aims to showcase the cruise line’s flexible approach to river cruising and how, by doing things differently, it is possible to attract not only traditional river cruise customers, but also different market segments such as families and city breakers.

To celebrate the launch, the river cruise line has also extended its January Wave offers by a month. Now running until the end of February, any agents booking directly with A-ROSA will receive double early booking discounts, free UK airport lounge passes for their clients, plus earn £50 Love2Shop vouchers for themselves on every departure date and duration across its entire portfolio of cruises.

Strengthening its promise to remain a dedicated B2B brand in the UK, it features bespoke ATOL protected packages including flights or rail and pre/post stays that can only be booked by travel agents, through A-ROSA packages.

Copies will be sent out to key agents shortly and can also be ordered by emailing hello@arosa-cruises.co.uk. A digital version is already available to view on A-ROSA River Cruises’ UK website.

Lucia Rowe, A-Rosa’s UK MD, said: “We’ve wanted to create our own dedicated brochure for the UK market for some time and 2023 is the perfect time as we launch our upgraded product offering including an in-destination excursion, a culinary experience onboard, room service in every cabin grade, included welcome and farewell dinners plus much more.

“This brochure will empower agents to market our products to more than just the traditional river cruise customer.”

Rowe adds: “Customers can only book our products through the trade, so there is a huge opportunity for agents. We’ve extended our January Wave offers to run throughout February, so they continue to get rewarded for any sales they make.”

arosa-cruises.co.uk

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