Visit Florida Keys & Key West has launched Keys Season, a new destination-wide campaign offering exclusive savings across the Florida Keys from August 1 to October 31.
The promotion brings together accommodation providers, attractions, restaurants, fishing charters, diving operators and eco-tour companies from Key Largo to Key West, encouraging visitors to experience the archipelago outside its peak travel season.
The campaign aims to encourage longer stays and multi-stop itineraries, highlighting the different experiences available throughout the island chain during the quieter late summer and early autumn season.
It is designed to showcase a slower-paced side of the destination, giving travellers more time to explore the distinct character of each island community, from waterfront restaurants and cultural attractions to the Overseas Highway’s scenic stops.
Participating tourism businesses and local partners have created exclusive offers across the destination, with discounts available on accommodation, attractions, dining experiences and outdoor activities. Visitors can also take advantage of deals on diving, fishing trips and eco-tours while exploring destinations including Key Largo, Marathon and Key West.
An example of one of the promotions is the Christmas in July Sale offering savings of up to 30% on a Tranquility Bay stay through April 2027. Bookings must be made before July 31, 2026.
Elsewhere, guests who stay two nights at Banana Bay Resort and Marina will be gifted a third night for free. The offer is valid for stays from June 10 – October 31, 2026.
“Our first Keys Season celebrates one of the most rewarding times to visit the Florida Keys,” said Kara Franker, President and CEO of Visit Florida Keys and Key West.
“This is when visitors can truly settle into the island lifestyle; whether that’s watching the sunset from a waterfront tiki bar, diving North America’s only living coral barrier reef, casting a line offshore or discovering the personality of each island community.”
