Gold Medal is rolling out a new USA and Canada campaign, with the chance for agents to win one of five places on a California fam trip.
The operator says the campaign has been timed to coincide with growing interest in North America during the 2026 FIFA World Cup, which is being hosted across the USA, Canada and Mexico.
The ‘In Focus: USA & Canada’ campaign includes a new brochure, available via Tradegate, alongside a microsite containing downloadable marketing assets, social media content and a selection of offers featuring regional flight routes into destinations across North America.
The campaign also highlights two additions to Gold Medal’s portfolio, including The Valorian, part of Hilton’s Curio Collection on Los Angeles’ Sunset Strip, and the forthcoming Dolly Parton’s Songteller Hotel in Nashville.
Sarah Lancashire, Marketing and Interim Product Director at Gold Medal, said: “The USA and Canada have always been strong performers in our portfolio, but right now the stars are aligning.
“The aim of this campaign is to give our agent partners a comprehensive toolkit that is designed to help sell this compelling destination as it comes into sharper focus across the globe, as the millions who tune in to watch England’s World Cup journey find themselves captivated by the draw of the host cities.”
Lancashire added that the campaign is designed to help agents prepare for increased enquiries and ensure they are informed and ready to sell.
To support the campaign, Gold Medal has partnered with United Airlines on a trade incentive offering five places on a California fam trip. Agents can enter the prize draw by registering any USA or Canada package booking made between June 1 and 30 via the Gold Medal website.
