Newmarket Holidays has a new trade incentive, offering travel agents the chance to win a place on an exclusive USA or Canada FAM trip in 2027.
The campaign challenges agents to score a “hat trick” by securing three bookings from the Newmarket Holidays touring collection up until July 19. Those who achieve the target will have their names entered into a prize draw, with two winners set to secure a coveted place on the educational trip.
The incentive has been designed to reward and engage the operator’s valued trade partners during one of the world’s most high-profile sporting events.
Every Newmarket Holidays booking made during the promotional period will count towards qualification, giving agents complete flexibility to sell the destinations and products best suited to their customers. In addition to the chance of winning a place on the FAM trip, the initiative offers agents the opportunity to enhance their product knowledge and support future sales growth.
Hayley Morris, Head of Trade Sales and Partnerships at Newmarket Holidays, said: “We wanted to create a trade incentive that was simple, exciting and genuinely rewarding for our agent partners during one of the biggest global sporting events in the calendar.
“This gives agents the opportunity to secure a place on our 2027 USA or Canada FAM trip by doing what they do best – creating wish-list holidays for their customers. With no exclusions across the portfolio, every booking counts.”
